Today, the business world seeks to optimize its revenues to achieve sustainable success. For this and more, there is RevOps, a term that means Revenue Operations . A methodology that strategically merges sales, marketing and customer service, seeking to maximize revenue generation . How should we understand RevOps? The main idea is to unite, merge, and assemble […]
To know what to do with your potential clients, how to serve them and when. In addition, it is vital to have a tool that makes a large number of tasks easier for you. When you manage to automate your processes. Therefore, your business gains strength and informed decisions allow you […]
At Pera y Manzanas, our mission is to help our customers stand out from the crowd of companies offering similar alternatives. So, before closing out the year, we took a moment to ask ourselves some “tough questions” about the actions we took in 2023 in the areas of marketing, sales, support, and development. […]
One of the fundamental premises of marketing automation is “email engagement”. As modern marketers we often face doubts regarding the success of our email messages – they should generate engagement, conversions and most importantly, revenue. Even with many sophisticated tools and crowded desks, we can still ignore the fundamentals of […]
Excessive use of text , the wrong choice and inappropriate size of fonts and buttons , are just some of the bad practices and reasons that force the newsletter recipient to adapt the display. Email suddenly becomes cumbersome and rude to the reader, and research shows that 80% of recipients delete these confusing and incomprehensible messages. When […]
Are you worried about website visitors leaving your site too early without purchasing anything? Believe it or not, you are not alone. According to FinancesOnline, more than $1.8 billion is lost annually by e-commerce businesses due to untimely shopping cart abandonment. Average abandonment rates range from 59.2% to 79.8% — pretty scary […]
In the digital age, having a website for your business is essential, but simply having a website is not enough. Creating a website as one of the channels through which you conduct business operations is really just the beginning. Because yes, you did it, you made a website, now what? […]
Even if you’re used to the old way of doing business, digital marketing tools can help you adapt to the new marketing platform. The rise of e-commerce has given small businesses the opportunity to grow leads and accelerate sales through conversion optimization tools. In a world where 55% of marketing processes […]
Understanding what resonates with your audience will allow you to fine-tune your approach Be open to experimentation Don’t be afraid to experiment with different monetization methods. Continually seek feedback from your audience to understand their preferences and improve your offerings 3 examples of brands on Telegram with an engaged […]
Telegram can be a great complement to your brand’s digital strategy. To stand out, follow the dynamics that the platform requires, with short videos, quick news, tips and surveys, using all the features to engage your audience and turn your subscribers into loyal customers. Share WhatsApp marketing is a […]
The company uses Telegram as a complement to its YouTube channel. The most popular videos on YouTube are shared on Telegram. This way, followers who may not spend much time on YouTube receive notifications of the most interesting videos. Washington Post The largest US newspaper uses Telegram to encourage […]
Smartphones have become such a big part of our lives that sometimes it’s fair to say that we’re obsessed with them. They’re easy to transport, you don’t need to find some kind of surface to place them on, and they don’t take up much space. Such a popularity of mobile […]
