Advertising investment on television decreases although the number

In the first seven months of 2022, the volume of Grp’s (Gross Rating Point) decreased by -8% compared to the same period of the previous year, says Barlovento Comunicación. But the number of active campaigns has increased . With a figure of 6,586 campaigns that correspond to more than 3,500 advertisers. These are the data referring to the ‘ Television Advertising Activity Report ‘, referring to the period January-July 2022 , published by Barlovento Comunicación . Regarding investment in advertising, the Infoadex Estimated Investment Study indicates that the investment in advertising of the total controlled chains is 946 million euros in the first seven months of the year, which represents a decrease of -6% compared to 2021.

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Free-to-air channels collect the largest industry email list volume of Grp’s, with 96% of the total television market. Television Advertising Activity Report January, July 2022 The three sectors with the greatest advertising pressure are those related to “Distribution and Restoration”, “Food” and “Beauty and Hygiene”. Barlovento Comunicación pointed out in the audience analysis for the month of August that said month had been the month with the lowest television consumption in the last 25 years. Advertising activity report – GRP’s Summary of DANONE SA’s TV advertising activity.

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The report highlights a comparison Canada Email Lead of the January-July 2021 period versus the same period this year of Danone SA’s advertising activity. In this way, the comparison can be clearly seen, where although the estimated investment and other indicators decrease, the number of insertions increases by 52%. Advertising Activity Report – DANONE Case Data from the “Beauty and Hygiene” sector Barlovento Comunicación The “Beauty and Hygiene” sector is the third most important sector. This has an Estimated Advertising Investment by Infoadex of 100 Million euros, which means an increase of 3% compared to the same period of the previous year.

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