No, they are not. Although they have become widespread, it is impossible to call webinars a 100% universal format for communicating with an audience. There are a number of areas of business and marketing for which it is either completely unsuitable or will be less effective than for others:
Production of complex units and mechanisms.
In such cases, the physical presence of a special database potential client may be critical to familiarize themselves with the product. The same is true for products that require tactile contact: fabrics, furniture, etc.
- Entertainment and cultural events. Although online broadcasts and even virtual concerts are possible, they still do not provide the effect of presence. And therefore, the effectiveness of webinars for the entertainment sector is far from always high.
- Complex B2B products with a long sales cycle. Selling complex technology solutions and services that require deep immersion and an individual approach requires the personal presence of the client and lengthy negotiations, which is difficult to implement in a webinar format.
It may also not be the best solution for local and small businesses. There is a risk of spending too much time and effort on organizing and holding the event, but ultimately failing to gather an audience.
In the situations listed above (and some others), alternative forms of communication may be more successful: personal meetings, on-site product demonstrations, exhibitions, etc. The main thing is to ensure a sufficient level of involvement and interaction.
How to Organize and Conduct a Webinar: A Step-by-Step Plan
So, if you are sure that a webinar is your format, you can start organizing an online event. It is important to understand that preparation and implementation may require a lot of time and effort from you. So make sure that you are ready for this. If so, then follow the plan:
- Define your goals, think about ideas and the format of the event taking into account the specifics of your sales funnel.
- Choose an original and interesting topic that will be non-trivial and at the same time attractive to your target audience.
- Consider the date to allow the greatest number of potential participants to join.
- Make sure that the presentation of your product or service does not appear at the very beginning of the event. Better in the middle or even at the end.
- Try to add tips and materials to the program that will be useful even without using your product. Show practical value without being too pushy.
- Choose your platform carefully. It is best to use a service that does not require installing a separate application, but works in a web browser. For example, Google Meet.
- Think through time codes so that you provesti praksu redovitih sastanaka odjela can get everything done and not waste time on unnecessary details.
- Find a good speaker if you are not hosting the event yourself. The specialist should have an excellent understanding of the topic, and not just memorize the text. He or she should also freely and confidently answer questions from the audience and give expert advice.
- Run a test event with a small audience first, identify the strengths and weaknesses of the program, and optimize the content and delivery if necessary.
- Prepare the room and equipment for the webinar in advance, check everything carefully.
- Prepare high-quality and interesting visuals.
- In case of low audience activity, create a block of popular questions and answers as a “back-up” measure.
- Don’t forget to add contact information in the video and webinar description.
- Think of a backup plan in case at some point you need to move away from the topic, the power or internet goes out, etc.
To advertise and promote your future aqb directory webinar, you can use different tools and methods:
- creation of a separate landing page – an attractive promo page;
- launching targeted advertising in social networks or contextual advertising;
- email newsletters and messenger notifications;
- advertising with bloggers related to your niche, etc.
It is better to start promoting the future event in advance to have time to gather an audience, rather than putting it off until later. Otherwise, there is a risk that not enough participants will join your online event, and you will not get the desired effect.
And what after?
The end of the webinar is not the end point of your interaction with the audience, but only one of the stages. After it is held, you need to further motivate viewers to take targeted actions. You can act as follows:
- Remind participants about your product, for example through a newsletter, to motivate them to take the next steps.
- Provide additional content if the program called for it. Or even if it didn’t, it would be a nice bonus.
- Conduct a survey among the participants and ask them what they would like to discuss further next time, what questions they still have and what else they are interested in.
- Add users to your mailing list, remind them about yourself periodically (but not too often), invite them to future online events.
And, of course, do not forget to analyze the work done and its results yourself. Find the mistakes made and ways to eliminate them in the future. Assess what effect the online event had and why exactly it did so. And remember: success comes with experience!
