For example, an ice cream manufacturer decid to play on the fact that people often buy this product when they want to treat themselves and relax dietary restrictions. Its USP look like this: “A rich ice cream for when you really want to break your diet.” , such text will stand out, and the user will have a new perspective on the product. There is no data on the cost of the product We have already figur out that the USP should be simple, clear and, most importantly, customer-oriente. their commercial offer, trying to make it unique.
Such mistakes in compiling the USP lead to a decrease in demand.
When you think you’ve figured macedonia phone number library out your main message, ask yourself the following: Would your customers type something similar into Google when searching for your products? Will they say to a friend, “I really want to find… ( your USP )”? And don’t forget that when choosing a simple product for the consumer, the decisive factor is the low price. That’s why sentences like: “Flights within Europe starting from 11 euros” (we remind you that in such cases the minimum price is indicate “Find a lower price and we’ll give you your money back” (this offer sounds like a challenge, but it works quite well).
So, mentioning the cost of the product in the USP is a win-win option.
Doubtful benefit Many advertisers can’t resist. The temptation to rave about the product’s features before getting to the benefits for their customers, but that’s a mistake. By emphasizing the benefits of your offer, you appeal to people’s emotions, and very often, purchases are made impulsively. But also mistakes in compiling the USP are connected with the fact that the advertiser does not expect that he is dealing with a logically thinking person. Includes imaginary benefits in his offer. For example, “We offer free project development a lot of businesses went under which led to when installing kitchen furniture” or “You will receive the second product for free” .
It is clear that the services for measuring,
Drafting the project are included in the price. And in mexico phone number library the second case the price of the product has clearly increased. And there can be no talk of receiving the second copy for free. If you want to emphasize that you are ready to carry out preliminary work. Taking into account the wishes of the consumer. Then indicate that after ordering the initial consultation. Your client will receive 3 project options, from which he will be able to choose the most suitable one. This way, you will demonstrate respect for the opinion of customers.
