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Carolina Herrera , the luxury fashion and beauty brand known “for its elegant, sophisticat and timeless style,” has chosen Pinterest and its new Premiere Spotlight ad format to unveil the latest addition to the Herrera Beauty lipstick collection, Good Girl Maxi Glaze , as report by Pinterest in a press release today, Monday, September 25, 2023.
Pinterest Premiere Spotlight is a new high-impact solution for advertisers, “design to help them reach audiences at scale.” With Premiere Spotlight, “brands can claim premium placements on the platform for a select period to promote highly visible campaigns to users.”
Pecifically, Premiere Spotlight
A features video ads in places like the search page and the user’s homepage. Allowing brands to reserve their placement and take over the screen, taking up about 50% of a mobile device’s real estate on the Pinterest search page .”
As the release notes, Carolina Herrera becomes the first brand to opt for Pinterest Premiere Spotlight in Spain for a product launch and brand awareness campaign. The campaign, which took place in August and September 202. A has focus in a fresh telemarketing sms phone number lead and visual way on highlighting the qualities. Of its latest launch: Good Girl Maxi Glaze, a melting lipstick that provides up to 24 hours of hydration and an amazing glossy finish.”
“With Premiere Spotlight
we have pav the way for advertisers to capture users’ attention on. Pinterest in advertising strategy to capture the attention an impactful, disruptive and highly effective way. We are very proud to be able to be part of the advertising strategy of a benchmark brand like. Carolina Herrera and to be able to continue helping advertisers improve their results. True to our mission of innovating and providing advertising solutions. That drive the success of our clients on this unique and positive platform.”
Christian Cochs, sales manager for Pinterest in Spain
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