SMS marketing is a powerful tool that can be used to reach a large audience with targeted messages. However, if you’re not careful, you can make some common mistakes that will damage your campaign and alienate your customers. In this article, we’ll discuss 10 of the most common SMS marketing mistakes and how to avoid them. 1. Not getting permission to text The first and most important rule of SMS marketing is to get permission from your customers before you start sending them messages. This is not only a legal requirement, but it’s also a good way to build trust and rapport with your audience. If you don’t get permission, your messages are likely to be seen as spam and ignored. You could even get your number blacklisted, which will make it impossible to send messages to anyone in the future.
Sending too many messages Another common mistake
Is to send too many messages. This can quickly annoy your customers and make them unsubscribe from your list. A good rule of thumb is to send no more than one or two messages per week. However, you should also consider the frequency of your other marketing channels. If you’re already sending a Jewelry Photo Retouching Service lot of emails, you may want to send fewer SMS messages. 3. Sending irrelevant messages Your SMS messages should be relevant to your audience and their interests. If you send messages that are not relevant, your customers are likely to ignore them. Take the time to segment your audience so that you can send targeted messages. For example, if you sell clothes, you could send different messages to men and women, or to people who have recently purchased from you.
Using poor grammar and spelling Your SMS messages
Should be well-written and free of errors. This shows that you’re professional and that you care about your brand. If your messages are full of typos and grammatical errors, your customers will be less likely to trust you. They may even think that your messages are spam. 5. Using too much slang or jargon Slang Canada Emaii Lead and jargon can be confusing for some people, so it’s best to avoid them in your SMS messages. Instead, use clear and concise language that everyone can understand. 6. Not including a call to action Every SMS message should include a clear call to action. This tells your customers what you want them to do, such as visit your website, make a purchase, or sign up for your newsletter. Without a call to action, your messages are unlikely to achieve any results. 7. Not using personalization Personalization is a powerful way to make your SMS messages more engaging.