In addition, the platform offers many options for its users. It allows you to publish texts, photos and videos. Stories and live broadcasts are also formats that are particularly appreciated by the public. It even offers advertising solutions like most networks.
Therefore, Facebook represents a huge opportunity for many businesses. However, visibility is not guaranteed due to saturation . Therefore, making one to two publications per
week is to be considered for maximum visibility
The year 2020 marked the rise of TikTok . Since then, it has established itself as the most popular platform among young people . The enthusiasm of the hundreds of millions of active users each month is proof of this. Most of them are mainly young people .
In addition, the platform particularly highlights videos . It even offers to make and edit them directly on the application. Currently, short videos (less than 15 seconds) are the most popular. Similarly, humorous and animated videos with music are all the rage.
TikTok content even invades other networks. This allows companies to distinguish themselves from the competition by sharing their TikTok videos on other platforms.
All of this makes TikTok the perfect solution to reach teenagers and young adults. That said, it is essential to share specific database by industry content regularly to maintain your position.
Digital marketing: which social networks should you position yourself on in 2022? 2
Although TikTok is growing by leaps and bounds, YouTube remains the most popular globally . Whether for individuals or companies, the る非構造化情報ソースから情 content must be relevant and of quality if they want to stand out. To do this, the sound must be pleasant and consistent, the image of high quality and all accompanied by dynamic editing.
Please note that making a video requires a certain amount of experience and know-how.
With YouTube, brands can, for example, conduct interviews or tutorials. The goal is to communicate their know-how or present their products or services . In addition, companies have the possibility to easily share their YouTube videos on other platforms.
Videos and more videos with Snapchat
Digital marketing: which social networks should you position yourself on in 2022? 3
On Snapchat , more than half of users are young people aged 15 to 24. Here too, the most used format is video .
To be able to take full advantage of the platform and what it has to offer, professionals must be active . Posting a story once a day helps to develop the audience’s interest.
To hope to make a place of choice on this network, high-quality visuals are essential. In addition to quality, to stay in the news feed of the target people, 2 to 3 posts per week are recommended.
Tweets have the particularity of being brief, which allows the Internet user to go straight to the point. In addition, users make a lot of tweets aleart news every day. Therefore, for an optimal impact on the public, posting a few posts per day is necessary.
Digital marketing: which social networks should you position yourself on in 2022? 5
Pinterest focuses its services around photos . By offering the possibility of creating boards and pins, it is of particular interest to women.
For businesses, this platform is an unmissable opportunity to improve traffic on their website. However, the visual aspect of the images is of paramount importance to be effective. Then, each publication must redirect to the organization’s website . In this way, by posting interesting images, the company can improve traffic on its site.
