Harness the power of video

The purpose of a comprehensive style guide is to Harness the  ensure consistency across all content. It also gives writers something to refer to if they have questions.Kyra Kuik , Planday The purpose of a comprehensive style guide is to ensure consistency across all content, says KyraKuik. Click to Tweet There’s nothing worse than a disjointed voice tone that varies from platform to platform. A style guide is essential when expanding your content team and bringing in new writers. With a documented tone of voice, vocabulary list, and communication style, every content creator on your team can authentically represent your brand.

Teach Harness the using osmosis

Surround yourself with your team as often as possible, category email list  talk to people one-on-one, and make sure they know your values. You won’t regret it.Gary Vaynerchuk , Vayner Media Talk one-on-one with your team members and make sure they know your values, says garyvee. Click to Tweet While it’s helpful to have a style guide and documented work processes, it’s also important for new hires to learn through real-time communication. Gary is not a fan of working from home and likes to instill his employees in his culture through face-to-face interactions. However, even if your content team is made up of freelancers scattered around the world like me, video conferencing allows for regular face-to-face communication. You get to know someone much better when you can hear their voice and see their face.

Create a style guide

Content marketing costs less than traditional marketing, Canada Email Lead  but produces nearly three times the number of leads. It’s easy to see why of B2B marketers use content marketing as part of their strategy. However, running an effective content marketing program is not an easy task. It requires a skilled team and well-executed processes. Follow these hand-picked tips from 13 marketing experts to help you build and run an elite team of editors, strategists, writers, videographers, and designers.

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