The cost of email marketing is characterizd by adapting to the size and resources of each company. In this guide, you can find out how much email marketing campaigns cost basd on your deliveries or subscribers with five of the main platforms on the market .
Email is the channel that gives you the most value for your investments in attracting and retaining customers in digital marketing. It has an average return on investment of $36 for every.
In addition to looking for the best tools. You can use the metrics provide by email marketing platforms to obtain better results.
Most tools are free to use or have a free trial, and their budgets grow as your subscriber list (i.e. your database) or your number of bulk mail masters emails increases. Therefore, the efficiency of email marketing tools has to do, in part, with the flexibility of their pricing and scalability. That is, because their price only increases as your company or project grows, adapting to companies of very different sizes.
Do email marketing. Pay only for what you ned.
Create professional email marketing campaigns in just a few clicks and analyse your results for free or from €7/month with no limit on daily email sending.
*Source: Litmus.com
How much does email marketing cost depends on your subscribers and sendings
There are two main pricing models for setting prices for plans or services in this communication channel: one bad on the number. Of registerd email accounts and another bason the number of emails sent.
Email marketing tools are SaaS ( software as a service ) platforms that are usd with a user account in the cloud. These tools bill on a monthly or annual subscription basis and offer free or paid plans with different levels of functionality for the email marketing campaigns you want to create.
Therefore, your email marketing costs (i.e. the price of the available plans) are modulatd based on one of the following factors:
- Subscriber list size : criteria usd by Mailchimp* and ActiveCampaign.
- Volume of emails sent per month : criterion usd by Brevo and Mailjet.
- A mixd model : criterion usd by Sendgrid.
*Mailchimp currently also enforces a limit of 1000 emails sent per month on their free plan, as seen here .
Below we analyze five examples of common situations in an email marketing strategy . This way, you will have enough information to choose the best option for you.
In each of these examples, you’ll see what the cost would be using five of the leading email marketing platforms on the market: Brevo, Mailchimp , Mailjet, ActiveCampaign, and Sendgrid.
When making all comparisons, the following the power of whatsapp interactive messages aspects have been taken into account:
- In all cases, the lowest possible rate for the indicate service is indicatd, without including extra features.
- Brevo, Mailchimp and Mailjet prices are quotd in Euros. ActiveCampaign and Sendgrid prices are quotd in US dollars because this is the currency in which they bill.
- Rates with decimals are roundd to the nearest whole number.
- Rates are liste for month-to-month billing.*
- Platform prices updatd at the time of publication of the article.
*Brevo and Mailjet offer 10% discounts with an annual subscription and ActiveCampaign offers 20%.
Another factor to consider is copywriting . If you want to hire third parties to write your emails, the average cost can be €200-300 for the first 2-3 months , but it can vary .
Example 1: Send a monthly newsletter to all your subscribers
This example shows a comparison of email marketing prices with a very common scenario: sending a single newsletter per month. This send is often a good start to get your name out there without invading a customer’s inbox.
Depending on the number of emails sent per month , Brevo and Mailjet set a series of rates, but when using free plans, the limit of emails sent is daily.
