A few months later electronics manufacturing powerhouse and Fortune enterprise Arrow Electronics acquired a number of BB media brands from UBM one of the largest media and event companies in the world and parent company of CMI. Not only has Arrow purchased amazingly valuable subscriber lists and editorial talent but it also purchased standalone marketing that is profitable unto itself. Red Bull Johnson & Johnson and Arrow Electronics still market their products like other organizations including advertising and traditional public relations.
But these enterprises through their
Content-driven and audience-building initiatives d accurate mobile phone number list rive value outside the day-to-day products they sell and are monetizing it directly. They are in every sense of the word media companies. Of course these initiatives sell more cans more baby formula and more electrical components. The delivery of amazingly helpful content keeps customers longer keeps them buying more and even helps new customers close faster.
The engagement in the content reveals deep
Insight about customer behavior and leads to the development of new products and services. All that and the marketing pays for itself and even generates a profit for the business. This is the future of IBM of General Motors of Cisco Systems … creating owned me by lists dia that can not only generate more leads and opportunities but is so good that the marketing pays for itself.
Plan with Templates CONTENT STRATEGY
Share How to Develop a Content Marketing Plan with Templates on Facebook Share How to Develop a Content Marketing Plan with Templates on Twitter Share How to Develop a Content Marketing Plan with Templates on Linkedin Share How to Develop a Co shopify seo services in florida ntent Marketing Plan with Templates via email If you are like most marketers you begin your content marketing efforts with the best of intentions.
