I choose the name of the variable I want to set up. I decide what conditions I want to set up for my customization. Let’s say I want my text to vary depending on whether or not I’ve already requested a demo.
Testing and optimizing your dynamic emails
There are several methods to refine your personalization. It is possible to set up A/B tests, but also multivariate tests. Our Webmecanik Automation software allows you to carry out A/B tests. This allows you to test two or more types thailand email list of pages or emails. How to personalize in order to evaluate what works best with your audience. You can then apply what worked best to optimize your conversion rate or even let the software choose for you directly. Multivariate testing allows you to test several elements in a single email or a single landing page, for example. Both strategies allow you to evaluate what worked best, How to personalize which will make you more efficient for your future strategies. You can also adapt the content based on the feedback you get.
Best Practices for Dynamic Content
You’ve probably integrated dynamic content into your marketing strategies with great enthusiasm without really taking the time to analyze your competitors, best practices or even what works best. Here is a non-exhaustive list of Do’s and Don’ts for strategies for targeting the right audience with pop-ups your email practices with dynamic content:
It is imperative to remain consistent with your brand image to avoid losing your audience, obviously you will say.
The dynamic content you decide to put in place must be relevant to your audience, yes also.
If your audience feels that the content is not relevant, they may decide to tune out your brand.
As I explained above, GDPR standards are inevitable. If your audience feels that their data is not safe, it can lead to unsubscribing from your newsletter.
I mentioned earlier that testing should be done, this testing should also be done internally to avoid errors for your users.
Your CRM software must obviously update the data you have to avoid ao lists obsolete contacts, which can harm the deliverability of messages.
Lack of segmentation also ties in with the previous point. If your database is poorly segmented, it can result in sending dynamic content that is not relevant to some people.
Conversely, too much customization can sometimes be perceived badly by some people, who feel that it is intrusive.
Conclusion
Dynamic content within your email campaigns helps you stand out from your competitors. As a reminder, when creating your content, don’t forget your main objective, adapt your dynamic content accordingly and stay consistent with your brand image. Segmentation plays a key role in the relevance of your personalized emails. The data you have within your database is important, use it, whether it’s demographic, behavioral or geographic data. You now have all the keys to creating emails with dynamic content, and don’t forget that well-managed personalization is the key to success in marketing.
