The emergence of social networks and search engines has changed consumers’ consumption habits, from passively receiving advertising information in the past to actively searching and finding meaningful information as memory points . In recent years, most companies have begun to change their old thinking, adjust their marketing strategies, change the proportion of advertising, and begin to write articles or video information related to their products to attract consumers to browse without taking the initiative. Inbound marketing, which focuses on “content management”, has become the key to success for small and medium-sized enterprises. This article will introduce the concept of inbound marketing, the benefits it brings, and how companies should implement it.
What is inbound marketing?
Inbound marketing was proposed by Brian Halligan, the founder of the US listed software company HubSpot . It attracts potential consumers through accurate and high-quality content. Compared with traditional push take email marketing service marketing, inbound marketing focuses on establishing relationships with consumers. Good interaction and trust relationship, and common marketing techniques such as: content marketing, community marketing, word-of-mouth marketing, SEO search engine optimization , etc., these methods can increase the chance of potential consumers turning into loyal users.
What are the benefits of inbound marketing?
Although inbound marketing requires a long period of time before you can see a certain degree of results, and you need to constantly track data and adjust content during the process, if you have good business traffic in the future, it can help the company bring the following benefit:
- Save marketing costs: The most important core of inbound marketing is to use “content” to attract consumers, such as writing knowledge articles in specific fields to solve consumer problems, and combined with SEO search engine optimization, if consumers can query them immediately, Then this is an article with high-quality content and good traffic. In addition, according to the Content Marketing Institute, compared with traditional push marketing, inbound marketing can significantly reduce costs for enterprises by 62% and generate more than three times the list of potential consumers.
- Increased sales: The purpose of inbound marketing is to allow consumers to find the information they need through search as a memory point. For example, if a consumer has a purchase need, while doing a search, it means that the consumer how to add whatsapp to your website is comparing products. If there are products that meet their own needs, consumers will be more willing to purchase products, and sales volume will also increase accordingly.
- Consumer trust: Enterprises allow relevant information to be exposed at the front end of the consumption process. Consumers can search for information on their own and find solutions to problems, and then use word-of-mouth marketing to increase brand loyalty and consumer trust.
How to execute inbound marketing?
- Attraction: Operating a blog or community is the most basic way to implement inbound marketing. In addition to focusing on consumer needs, pain points and goals, writing content must also segment customers into different gambler data groups, such as: customer gender, age, interests, needs, etc. product needs, etc., find out the outline of the customer group, find appropriate topics from different angles, and produce more valuable content.
