Articles that attract attention on the internet are often due to two things:
An interesting and soul-teasing article title
Convincing opening verse
But unfortunately, after that your writing will only be scrolled down quickly.
They only scan if there is any other info that catches their attention.
They simply do NOT read what you write.
Facts you should know:
Only about 10% of readers will read the entire word you write
That’s the normal behavior of readers in cyberspace.
This is where sub-headings come into play.
It works to grab the reader’s attention to keep them focused.
A catchy sub-heading won’t make people read Phone Number List every word, but it will stop people from abandoning your article early.
Sub-headings will allow readers to find information that is important to them.
Telling readers more about what’s in the article will make them stay longer.
In today’s time-poor world, sub-headings will let readers know they’ve come to the right place.
What Are Sub-Headings and Why Are They So Important?
Sub-headings are small headings and play a big role in capturing and maintaining the focus of web readers.
It also ensures that the reader’s focus can be moved from one sub-heading to the next
The sub-heading font is usually smaller than the main Canada email lead heading font size, but it is larger than the font size for your article text.
The main purpose of the sub-heading is:
It stands out because of its size and steals the show
Readers will stop to read it and continue scanning until the next sub-heading where they will read it.
When the reader scans from sub-heading to sub-heading, it works to guide the reader’s focus down the article page.
A sub-heading that looks interesting will make the reader focus on that section, and so on.
Understanding Scanner Type Reader Behavior
What the scanner does is evaluate whether they want to invest their time in reading your article.