– It depends a little on the type of business in question, as well as the business’s goals with social media, says Marcus. If you use SoMe to only show what is happening within the company, an expert may not be required. If, on the other hand, social media is used as a central part to expand the brand and drive sales, then a well-thought-out strategy, good content and technical competence are often required to manage the advertising. In that case, the need for internal resources and competence is more decisive.
Maybe you have a person in your company who can run a one-man show for your social media presence? Or a whole team that shouldered the responsibility, alternatively an agency? Regardless of the practical solution, there are a number of responsibilities to manage, as well as several important key people to get the most out of SoMe.
– Based on the content of organic posts, you need to work with outreach and concepts, says Marcus. This requires some kind of creative concept developer who creates posts that attract engagement.
It also requires a person who masters copy and images,
Otherwise a digital copywriter plus an AD who makes the posts or campaigns stand out from the flow.
Social media is competitive. Both small and large organizations and companies must find messages that speak to the target groups and create content and advertisements accordingly, texts, images and videos that capture the attention of users. The technical part is one of the parts that we at Mild often handle for our customers.
– It is common for the people who work at larger companies, for example marketing managers and communication managers, to have a lot to do in their daily activities, says Marcus. They do not have time to familiarize themselves with the accurate mobile phone number list technical aspects of social media to the extent that is actually needed, which is why you may not really succeed on social media. This is where a good agency comes in – with the technical know-how and suggestions for further strategy.
What areas of responsibility can a social media project be divided into?
And you can certainly find and develop many internal resources in your organization to handle the various pieces. However, it is important not to let one person do everything, social media requires its close-knit group.
Below, we take a deep dive into each area of responsibility with associated work roles.
Social media strategy
– One of the first things we aero leads do when we take a comprehensive approach to social media for our customers is to develop a strategy for the organic flow, says Marcus. We set the strategy together with the customer. We then publish based on the strategy in intervals, precisely to learn from what we have done before.
Most marketing managers are certainly capable of developing a social media strategy, partly via research and partly via input from colleagues or consultants who are familiar with SoMe. Any of these roles should be responsible for developing a social media strategy:
- a marketing manager.
- possibly a Head of Social Media.
Project/production management
Any of these roles should handle social media project/production management:
- a marketing coordinator or assistant.
- a communications officer.
- a Social Media Manager.
Are you looking for external resources for your social media project?
Planning, but also the administration of social media, mostly falls to a Social Media Manager, internal or external. Any of these roles should plan social media content:
- a communications officer
- a marketing coordinator or assistant.
- a Social Media Manager.
Production of posts
However, these are different types of competences, which is why you need to review who will do what. It is common for larger organizations and companies to choose to bring in external resources for this very purpose. Any of these roles should produce posts for social media:
