SMS On average, 1 euro spent generates 50 euros in sales .
It must be said, however, that this figure is an average. The profitability of this mobile marketing strategy depends on many variable factors:
- SMS The place of in your strategy
- The quality of your mailing list, the type of recipients you have
- The quality of the message and the relevance of the offer
- The quality of the user experience
- Your personalized transmitter
- The direct URL to your products
- …
SMS In general, it is the cheapest means of communication .
SMS First, the costs associated with mailing are relatively low compared to most marketing channels (the unit cost of mailing is between 3 and 7 cents). SMS Second, there are a number of KPIs that play in its favor:
- SMS SMS Opening : This is the metric for which it is recognized as an essential marketing tool. 95% of professional messages are opened within bulk sms master 4 minutes of receiving them.
- SMS Clicks : Another KPI that dominates other marketing channels. Therefore, typically between 6% and 16%.
- SMSC Conversions : Another metric that plays in favor of the company, with an average of 29%.
SMS The website is inexpensive but generates high engagement, so it makes sense that its performance defies the competition.
How can I accurately calculate the ROI of my shipments?
SMS Calculating return on investment is similar to all ROI calculations: the goal is to determine how much you’re spending (on marketing, advertising, etc.) so you can prioritize the most profitable investments for the future.
This is done by subtracting the money invest from the profits, then dividing the resulting amount by the cost of the investment. The result is then multipli by 100 to express the ratio as a percentage.
The ROI formula: ROI = (revenue – costs) / costs x 100.
SMS It is advisable to monitor the performance of your campaigns using analytics and push notifications: which channel is right for your business measurement tools to find out how profitable your actions are.
SMS for example, determine the costs associat with communication. Therefore, including mailing costs, mailing list management, content creation, etc.
Then track the conversions and sales generat. For this purpose, you can use tools such as buying house b Google Analytics. Therefore, which track link clicks and conversions.
SMSFor your marketing strategy. Therefore, you will ne at least the following data to calculate your ROI :
- Number of messages sent
- Price per SMS
- Sales generat.
SMS (The price multipli by the number of messages sent gives the cost of investment, the turnover gives the associat revenue).
