So what is it? Social selling is the process of starting and maintaining relationships through content and personal contact on social media. By showing genuine interest in potential customers, salespeople increase their credibility.
By investing in social selling, you will automatically be in the spotlight with potential customers . Do you continue to stick to the traditional way (standard bulk messages and cold calling with a sales pitch) of selling? Then the competition will increasingly run away with your customer in the future.
If you want to do things differently, it is good to know why social selling is similar to dating in a pub.
A man and a woman toast their drinks with each other. A bar is in the background.
Similarities to dating in the pub
Now that you know what it is, I will point out some similarities. Just like pub dating, social selling on LinkedIn is all telegram databout first impressions. Finding common interests, building trust and timing.
Below are some practical examples to clarify:Visits your profile on LinkedIn?
1. First impression
Just like with dating, it is important to make a good first impression when social selling on LinkedIn. What do you want to convey and what message south africa numbers do you want to convey when someone
Social selling starts as a first step by optimizing your personal page on the business platform . In addition, you will look at studying alongside learning what common interests your target group has. Clearly show on your profile that you are also concerned with this.
Common interests
Before you start a conversation with someone in a bar, you look for common interests. This is no different when applying social selling on LinkedIn.
Put yourself in the shoes of your target group. Find out what they are concerned with and respond to that with relevant content. This could involve setting the same priority for sustainability, or sharing the same hobby.
Look for hooks to make initial contact without immediately blasting your sales pitch into their inbox. You wouldn’t immediately ask that hunk or pretty lady at the bar to go home with you, would you? You’ll (often) have to gain someone’s trust before they’re willing to get to know you better.
