Meta AI could overshadow certain niches, which would have negative consequences for Pinterest. Let’s say you always look up your recipes on Pinterest and now you just look together in the family WhatsApp (with Meta AI) what the recipe for that famous stew is. Pinterest will feel this, so they will have to come up with new ways to compete with other platforms and tools.
General implications for social search
The arrival of Meta AI will definitely mean a shift in how users interact with social mia. The line between traditional search engines and social mia platforms is blurring. This will soon become one big pond. This will definitely mean that other platforms will have to innovate as well, so it won’t be long before a new tool is launch. Are you a marketer or an entrepreneur? Then keep the following things in mind:
AI is increasingly playing a role in selecting and ranking content, which has implications for organic content.
Ad targeting will change dramatically, leading to more competition in the ads space (especially now that Google is datasetdiscontinuing third-party cookies!).
Marketers are challeng to create high-quality content to stand out in the algorithm-bas landscape.
Analyzing, monitoring and optimizing with AI is becoming a must instead of a nice-to-have.
Influencer marketing is changing with the use of AI chatbots, which calls for alternative strategies.
Managing and storing user data remains a hot topic
Meta AI sets a new standard for how searches are perform on social mia. The dynamics of social search will evolve rapidly. By the way south africa numbers I just happen to come across this easter egg on Meta.ai. Is the AI assistant now saying that TikTok has inde become part of Meta, despite all the denials on the world wide web?
Tiktok part of the Meta family?
What awaits us with Meta AI?
I think we will be bombard with innovations in the coming months. TikTok, YouTube, Pinterest, Google, how apprenticeships can help close the skills gap Bing – there will always be one party that outdoes the other, until one homogeneous mass is creat. At least, that is what I think.
