One of the fundamental premises of marketing automation is “email engagement”. As modern marketers we often face doubts regarding the success of our email messages – they should generate engagement, conversions and most importantly, revenue.
Even with many sophisticated tools and crowded desks, we can still ignore the fundamentals of successful email marketing.
We have prepared for you a list of 12 tips and techniques that will excite all newcomers to the field of email marketing while reminding experts of key best practices.
Stay away from the average length of the object
What determines the degree of your open messages is the subject of your message . But success depends on more than just the length of the subject. Subjects that are 60 to 70 words long do not lead to opens or link clicks.
Research shows that email marketing bulk mail masters with more than 70 characters increase the number of clicks on links within opened messages, while subject lines with less than 50 characters increase the number of opened messages.
Consider the location of your call to action
Call to action buttons should be placed before the break in your message – not at the end. Don’t be afraid to place multiple call to action buttons within your NL, just make sure at least one is above the break line.
Should all call-to-action buttons lead to a destination or should they be a choice? Until recently, we would have advised you to you should also add your target keyword choose a destination. But we have noticed changes in modern email readers: the use of multiple destination locations has surpassed the use of a single one .
Create an adaptable and readable template
Create your email message so that it is easily readable in every situation : mobile, desktop and tablet. To increase readability use a wide font and job data a template with a single column.
Squalo Mail offers you a wide choice of pre-configured templates that you can adapt to your liking and tastes. All templates adapt to mobile screens with a width of 600 pixels, which is the optimal recommended width.
