This is a guest contribution from Zoe Uwem.
Blogging can be an effective lead generation strategy, if done correctly.
The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it.
Big corporations, start-ups and even smaller companies are buying into it. Internet marketers, freelancers and agencies all use blogging as a means of generating qualified leads for their businesses.
Recent statistics show that B2B marketers
That use blogs receive 67% more leads than those that do not. In addition, marketers who give precedence to blogging are 13x more likely to enjoy positive ROI.
In another report published on the Huffington Post, members of the Young Entrepreneur Council (YEC) went from agreeing that blogging has great value to listing out 12 benefits of business blogging.
Whether you’re running a sole venture or managing a big corporation, a business blog can work for you in generating leads, even when you’re sleeping or while on vacation in Zurich. There’s no paying for ad space, no paying of affiliate commission, and no offline networking which obviously takes more time and resources.
Not only can a blog serve as an evangelism tool for generating leads for your business, you can also use it to creatively position yourself as an expert in your field.
What’s more, with a blog you can:
- Reach more customers through strategic content marketing
- Get the word out about your offering
- Boost company visibility or even ameliorate your brand image
- Target a global audience
- Expose your products and services
- Increase brand awareness
- Build loyalty
Blogging is also a great medium for encouraging customer interaction and enhancing engagement.
But, how do you make blogging work for your business? What are the things to do to bring all these benefits of blogging to bear on your business?
If you’d like to build a following for updated 2024 mobile phone number data your brand, generate quality leads, and ultimately grow your business through blogging, here are 20 things you can do to pull that off successfully:
1. Start with a Plan
Business blogging, unlike regular blogging, is blogging with a purpose. You’re not blogging just for fun (or as a hobby) but, you’re blogging because there’s a particular goal you want to achieve—to generate leads and grow your business.
With that in mind, if you want to see Какво е маркетингова автоматизация? Преглед и инструменти results, then you need a solid plan in place.
A solid plan here implies setting SMART goals and devising doable strategies. It involves knowing what you want, who you want to attract (the kind of leads you want to generate), where you’re going and how you’ll get there.
Before even writing your first blog post, develop a blueprint with which you’ll meet your business blogging objectives.
There are a lot of factors that can affect your america phone number blog business plan, some of which include your target market, your niche, your business size and even your business goals.
So, when making a plan, remember to consider all of these in order to make your goals truly SMART.
Further Reading: Setting Blogging Goals: Why You Need Them, and How to Write Them
