In life, everyone hopes to build relationships with customers or potential customers through electronic newsletters (EDM) instead of distracting them. To achieve this goal, we need to use data and inspiration to help the marketing team plan effective promotional activities.
GetResponse, a supplier of e-newsletter marketing software. Publishes an “E-mail Marketing Indicator Report” every year , sorting out the EDM data of users in various countries. Analyzing changes in EDM applications in various industries every year, and even automatic marketing. One-page advertising and Insights from online seminars.
This article will focus on the EDM-related
According to statistics, GetResponse users sent more than 35 million emails in 2021, of which they selected nearly 7 million for analysis. For best results, only focus on active users with more than 1,000 contacts.
This report also counts the average open rate. Click rate, unsubscribe, bounce rate and the rate of misidentified spam emails. This bulk mail masters means that every action of the subscriber will be included in the calculation, whether he opens the email repeatedly or clicks on the link.
Statistics by continent
The latest data shows that the average interaction rate of global EDM has a downward trend. Although the open rate dropped from 22.15% to 22.02%, which is not significant. It is important to note that the click-through rate dropped from 3.43% to 2.13%. Interestingly. The open rates in Oceania and Africa have increased, while the click-through rates have also declined.
What could be the real reason for the decline? It may have something to do with the way marketing is communicated, especially during this challenging period. We need to ensure that the message is delivered correctly, is not sent randomly, and is 10 social media trends for 2024 of great value. To achieve this effect, it is necessary to work hard on the customization and marketing automation of letters, and create suitable communication methods according to the needs of customers, so that they can further participate in the interaction with the brand.
The latest data shows that EDM marketing has
finally seen some improvement in terms of open rates and click-through rates. The top five industries with the highest letter opening rates are non-profit organizations, catering, automobiles, real estate, and arts and entertainment. Interestingly, four of these industries were also in the top five of our report last year, which shows that despite the challenges egypt data of the current situation, audience engagement has not disappeared over time, and the average person still maintains a high level of interest in their favorite brands.
