Automating lead generation is now essential for effective marketing. But which tools are right for you?
When we talk about lead nurturing relationships that a company establishes with its contacts, until they convert into customers (in the case of potential customers), or to keep the relationship active and encourage repurchase (in the case of customers).
Lead nurturing: what is it and what is its goal?
As mention above, continuous and engaging communication is of fundamental importance to building lasting relationships with potential customers.
The task of marketers is to create messages bas on the different nes of contacts and the companies they work for.
Lead nurturing is about improving contact qualification during the prospecting phase, maintaining an active relationship with leads who whatsapp data are not yet ready to purchase, or continuing to “nourish” relationships with acquir customers, increasing their loyalty.
The main objective of lead nurturing is therefore to ucate leads by making them proce along the steps of the conversion funnel.
In the following paragraphs we will see how lead nurturing can be appli to industrial marketing and B2B.
If you want to delve deeper into the Malgraŭ iliaj plej bonaj klopodoj topic and learn valuable advice on the subject, we suggest you consult the article dicat to lead nurturing on our blog.
Lead nurturing: some data
Before we move on to talk about lead by lists nurturing strategies and best practices, it is important to evaluate some statistics on the topic.
The opportunity is aim at grasping its importance in the current marketing scenario.
According to data collect by Writer’s Block Live:
- 59% of marketers find it difficult to nurture leads by creating personaliz content. Lead nurturing emails receive a response rate 4 to 10 times higher than emails sent to all prospects, in a generic way. One of the best practices is to contact customers during the purchase process: the numbers show that target emails at this stage of the process are really effective.
- Only 29% of companies continue to nurture leads after the customer’s first purchase. A bad habit that does not maximize the opportunities already acquir, in the long-term relationship
- 65% of companies admit that generating traffic and leads is the main marketing challenge of the new millennium. However, there are still too few that understand the importance of an effective lead nurturing strategy.
Furthermore:
- 73% of marketers agree that their primary goal is to convert leads into customers . Lead nurturing is exactly that: guiding leads through the buying process, from acquisition to conversion, which turns the lead into a customer. Conversion rate statistics show that it is essential to spend more time courting and guiding customers. But it is also essential to retain them after the first purchase.
- 49% of companies have rather long, complex and brain-twisting sales cycles . Lead nurturing in a plann way helps overcome this problem. A carefully design sales cycle has a significant impact on a company’s success in terms
