What’s the point of producing content if it can’t be seen by as many people as possible? That’s why it’s important to make your content viral! This way, it will be widely shared and spread across the web like wildfire. But how exactly do you turn bland content into viral content that can attract clicks galore? Here’s a look at 5 best practices!
Table of Contents
1) Highlight the concept of virality in your content strategy
For content to be relayed en mass phone number library by Internet users, publishing quality content is not enough. It is important to know that virality is of a different order. It differs from the intrinsic quality of the content.
Of course, high-quality content is more likely to “go viral” than average content. But simply posting good content isn’t enough to get shares.
To make content viral and generate buzz , 5 criteria must be respected:
- Content that addresses a major issue of the target audience
- Content that takes an offbeat angle (in a provocative or humorous tone, for example)
- Content that evokes strong emotion
- Content that enhances the Internet user who shares it (if they relay your content to their community, it will seem fun/cultured/cool, etc.)
- Content that depicts a situation that your target audience will spontaneously identify with
Viral content is generally part of the category of “snacking content” which is opposed to slow content . We tend to oppose. Nevertheless, these 2 formats are complementary.
2) Write captivating titles
This advice applies if you want b2b fax lead to relay kiel uzi mallongforman videon en cifereca merkatado your blog articles on your social networks. Know that nearly 60% of links shared on social networks have never been clicked (source: Blog du Modérateur). 6 out of 10 people are therefore content to only look at the visual and the title when they share content.
Therefore, pay particular attention to the writing of your titles:
- Use talking numbers
- A problem-solving commitment: “how to…?” type articles
- A list of tips and tricks
The goal is to succeed in arousing the interest of your target
3) Vary the types of content
Nearly 60% of marketers still believe that text remains the most important type of content, ahead of videos and visuals. However, be aware that video content will soon reach an 80% share on social networks. In addition, search engine algorithms increasingly favor videos , not to mention YouTube, which is the second largest search engine in the world.
The goal is therefore to vary the different types of content in order to make your site and your networks more lively. Focus on editorial content as part of your SEO strategy and to assert your position as an expert . Visual content, infographics and videos, for their part, will be used to obtain likes and shares on social networks.
However, keep your editorial line consistent by letting yourself be guided by the habits and expectations of your target audience.
