You’ve probably heard about Google EAT, but… Do you really know what it means? Here at SEOlogy we’ll explain how you should use it and what is the close relationship it has with SEO.
Remember that you can contact us whenever you need help with your SEO strategy, as we are available to listen to you and help you position your website.
What does EAT mean?
EAT is the name Google gave to part of an update to its algorithm that it launched in 2015. It mainly talks about valuable content, about getting users to find precise, accurate and concrete answers on the web to what they are looking for.
Google EAT stands for experience, authority, and trust.
Google EAT Evaluation: Expertise, Authority, and Trust
Let’s now see what each of these words means, so we can then move on to understand the relationship between Google EAT and SEO and how we can apply it:
Expertise (experience)
Experience means that the person writing or speaking on a website has to have proven experience in the field. Are they an expert? Do they have the qualifications? Have they worked in it? Do they do it for a living?
Obviously, depending on the subject, the experience will vary. For example, if it is a hobby subject, for example, the experience will only need to be several years of practice, but if it is a science, such as medicine, the experience will also depend on the academic qualifications.
Authoritativeness (authority)
The authority is not in the person who writes how to build telemarketing data the content, but in the website itself. Do people recognize your website as one that is dedicated to talking about that? Do they believe it?
For example, if you have a website for feminine care and hygiene products, it will make sense to talk about menstruation, which is your area of authority. But it won’t make sense to talk about, for example, the best restaurants to eat pizza in your city.
Trustworthiness (confidence)
Trust also refers to the website. Do people see your website and decide to believe it? Does it inspire trust?
A secure website with quality content that is legal, fast and up-to-date are signs that will make your website look like one that should be believed, so people will trust you more.
Why is EAT important for SEO?
With each update that Google makes to its complete explanation of the faculty of social and political algorithm, what it wants to achieve is to increasingly respond accurately and specifically to the questions that users ask.
Back when search engines were still in their infancy, you just had to have a website full of keywords to appear in the top results, but now we know that this is actually bad practice.
Google doesn’t want us to write for Google. It wants us to create websites that solve real problems for real people, so our valuable content will be rewarded.
And how does Google know if content is valuable? With Google EAT. The algorithm is not able to know if what we write is true, but it can identify the three factors that we explained above.
What is a YMYL site?
As you can see, Google EAT is not essential for afb directory every topic or every website. There are “more irrelevant” topics where no one has a right or wrong answer, but there are two topics that Google is extremely careful about: money and life.
And that is precisely what YMYL (Your money or your life) content is all about. Google cannot afford to have incomplete, incorrect, biased or harmful information about health and the stock market.
That is, if you have a site that deals with these topics, Google’s standards will be much higher for you. The information has to be backed by an expert and correct, without a doubt.
For example, if a person searches for “chords for xxx song” and the first answer they find is incorrect, nothing bad is going to happen, but imagine what would happen if the question instead was this:
