One of the fundamental premises of marketing automation is “email engagement”. As modern marketers we often face doubts regarding the success of our email messages – they should generate engagement, conversions and most importantly, revenue. Even with many sophisticated tools and crowded desks, we can still ignore the fundamentals of […]
Excessive use of text , the wrong choice and inappropriate size of fonts and buttons , are just some of the bad practices and reasons that force the newsletter recipient to adapt the display. Email suddenly becomes cumbersome and rude to the reader, and research shows that 80% of recipients delete these confusing and incomprehensible messages. When […]
