Google Analytics is a free analytics tool provided by Google that measures the amount of traffic your website receives from search engines. The tool can be used to track visitor data, page views, bounce rates, and even time spent on the website.
Without further ado, here are 5 must-knowsGoogle AnalyticsStrategies to help you measure SEO success:
1. Monitor the time visitors spend on each page
Are people lingering on a particular article? If so, then this particular blog post may have higher value than the others, which makes us wonder if we should place its content in a more prominent position on our homepage. Conversely, if people only spend a few seconds whatsapp marketing service on a certain page, then it may need some work.
Using Google Analytics Segments, we can see how much time people spend on a page in relation to their traffic source, for example, organic search visitors vs. direct visitors. Be sure to check the Google Analytics Real-time reports to see if your changes are working.
2. Measure search engine clicks
Did you just change the title tag of your blog post? Google Analytics will let you know if it worked by measuring the number of clicks that specific page received from search results. Additionally, you may also want to observe if there is a spike in click-through rate after changing the title tag.
Use this data when deciding which content should receive more visibility on your site and which content is underperforming.
3. Track keyword performance
Keyword performance is often overlooked in SEO because it doesn’t provide instant gratification when implemented correctly, and you have to patiently wait for visitor traffic levels to rise before you see an increase in revenue. However, if your keyword currently ranks high for a highly competitive term, you’re in luck!
You need to observe which keywords people are using to find your site, and whether those search terms are actually resulting in a significant number of visitors from that source. This data will help you prioritize keywords that need extra work and those that don’t.
4. Measure conversions before and after implementing new strategies
Have you made changes to your website? Google Analytics can measure whether those changes are working for you by showing before and after results on traffic, page views, bounce rate, conversion rate, etc. This is important because it will help you decide on newSearch Engine Optimization StrategyIf your current efforts aren’t producing the results you expect, you’ll need to implement this plan. If you’re running an online business, you may also want to look at the Google Analytics eCommerce reports.
Tracking conversions is an important aspect of marketing because you can see how well your marketing strategy is performing. If done correctly, the data provided by Google Analytics will help you make better decisions, thereby driving more traffic to your website.
Good read: 5 Ways to Improve Your Website Ranking and Increase Traffic
5. Identify slow loading pages
It is important to identify slow loading pages through Google Analytics Real-time Report to understand how many people are less likely to visit your website due to slow loading times. Therefore, optimizing your website’s loading speed will result in higher visitor and conversion rates.
Additionally, use Google Analytics’ visitor embrace innovation with fine share online tools segments to track direct users who visit your site because they are directly aware of your brand or product. You can identify them by adding filters such as referral path, source/medium, campaign tag, etc. in Google Analytics reports such as Acquisition > Channels > Referrals.
Good read: 10 Best Plugins to Speed Up Your Website’s Loading Time
This is a powerful tool every business should use
Google Analytics is a dynamic tool that can help businesses in many ways. Before you start using the tool, it’s important to understand how to use it. If you don’t use Google Analytics, you can get started by creating a free account. Even if you run your business alone, getting the right data will help you make better decisions about how effective your strategy is.
Whether you’re an e-commerce or enterprise business, Google Analytics is the perfect tool that can be customized to your business needs. With Google Analytics, it’s easy to track data for every marketing campaign you run online and determine exactly which strategies are working best for your business.
Leveraging the unique features of Google Analytics to create actionable insights will help you monitor conversions and increase your traffic exponentially. Google Analytics is an important tool for any company using Internet marketing because it gives them insight into crawler data what users do on their pages and where they originally came from.
wrap up!
Google Analytics is a powerful tool that every business should use to harness the power of data. If you’re not using GA, now is the best time to start using GA and attract more customers to your business.
About the Author
Mansi Rana has over 13 years of experience as a leader in digital marketing and is currently the Managing Director ofEZ Ranking. Passionate about all things data; providing actionable business intelligence on the digital future of technology; and a category of risk bubbles for everyone, everywhere.
