By Editorial Staff with a comment Content MarketingDigital Marketing
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62% of users have been subscribed to a podcast platform for more than a year and 28% prefer video podcasts “because they can see emotions and reactions (32%) and it is more dynamic (18%)”, according to the results included in the Audio Report 2024 by Podimo and Prodigioso Volcán , entitled Audio-cultures. A look at the present and future of the podcast .
According to the press release they sent to the media today, Monday, March 18, 2024, “the podcast phenomenon continues to be in constant flux, evolving dynamically and posing challenges and opportunities in all areas.” Therefore, faced with a horizon full of challenges and possibilities, the two entities are questioning “to what extent we can speak of an authentic cultural industry, with its own entity.”
They report that
“this look at the podcast phenomenon is based on a bibliographic review of analyses and studies on the format; on the direct opinion of different agents in the sector, through in-depth interviews and meetings; and on a brief contrast with users, to investigate some particular points of the audio experience.”
This report, in collaboration with Prodigioso Volcán , seeks to analyze the impact recent mobile phone number lead that podcasts and their derivatives have on the Spanish economy, politics and culture, with the aim of outlining the path of the audio industry and investigating its achievements and future challenges.
Learn more about Podimo’s Audio Report 2024
The profile of the podcast listener in Spain
As stated in the Audio Report 2024 by Podimo together with Prodigioso with the development of social Volcán, the profile of the podcast listener in Spain is that of a man of average age 43, with university studies, with a job and a medium-high socioeconomic level.
In terms of listening time, 49% of podcast listeners in Spain do so “at least once a week”; 82% do so on their smartphone; and 95% listen to podcasts in Spanish. Likewise, 54% of those surveyed responded that “content is the most important thing on a agent email list platform”; 72% of users “prioritize the subject matter when choosing content”; and 51% responded that “recommendations from friends and/or family are the main channel for discovering a new podcast.”
