This is a guest contribution from Neil.
Are you wondering why your expert roundups are not living up to your expectations? Why you are never getting the level of response some other people are getting?
After all, the idea behind creating an expert roundup sounds foolproof on paper.
- Get eminent experts to answer a question for you.
- Gather the responses and publish the ultimate answer to that question.
- Get your experts to share the content and then leverage their audience to get a viral post.
There is no way you can fail!
But the reality is a bit different.
My first expert roundup (January, 2015), featured the likes of top guys like Rand Fishkin, Neil Patel and Yaro Starak. In terms of quality, it was great. But it got me only around two hundred shares and a few backlinks.
Disappointed by my failure, I felt that “expert roundups” are overhyped. I looked around to get some expert roundup tips.
After a while, I realized that there was no flaw core idea of an expert roundup. The problem was in the execution of it. Actually, I was so excited about the roundup, that I overlooked certain things, which are just common sense.
Today on Problogger, I would like to share these commonsense tips so that you can organize a better expert roundup.
Do keyword research to focus on the right terms
You may create the grandest expert roundup (in terms of quality). You may even generate tons of backlinks. But unless it is properly targeted, it will never fulfill its potential.
By proper targeting, I mean that you should target the right terms or keywords for search engines. After all, the backlinks and shares that will get showered upon your roundup must help it to generate organic traffic.
If you have not chosen the right keywords, then what is the point? Your backlinks may help you rank #1 for your keyword, but if people do not search for that term, it is of no use.
In my last expert roundup, I made this mistake. The overall topic was good. It was about “blogging mistakes made by top bloggers”. I was quite sure that new bloggers would be very interested in learning about it.
But I did not consider the fact whether users would be using the same term in the search engines.
As it turned out, the main keyword “blogging mistakes” did not have an appreciable search volume. Even if I had been able to rank for the keyword, the benefit would have been minimal.
Ultimately, I got around this by naming my blog pos “19 expert blogging tips to avoid blogging mistakes”.
But this is not the right way to do it.
The approach should be very simple. Try to find the hole in the available information. Once you have found something that is asked a lot, but not answered well, you have struck gold.
Now you need to grab the topic and do a little keyword research to get the right term to use in your question. There are only two factors that you need to consider:
- The keyword should have at least moderate search volume.
- The keyword should not be too competitive.
In case you have already committed the error of choosing a low search volume topic, you have to improvise. Re-frame your question so that it includes good keywords.
To get the best out of your keywords, make whatsapp data sure that you use the keywords in the title of your post (obvious thing). A huge chunk of your backlinks will have the title of your post as the anchor text. Including your keyword in the title will go a long way in helping you to rank for that keyword.
Increase your reach by approaching more people
An expert roundup always results ដំណើរការទិញ៖ តើវាជាអ្វី និងរបៀបបង្កើនប្រសិទ្ធភាពវា? in a quality piece of content. But for the person conducting the roundup, there is much more to it than just the content. As the host blogger, you are banking on the expert’s reach to spread the word about your roundup. You are dependent on the expert’s popularity to have an influence on your roundup.
The idea behind an expert roundup is to cz leads leverage influence of the experts. Your aim is to ride the influence of your experts to gain as widespread popularity as possible. So it is pretty commonsense-the more experts you have, the better it is for you.
