Email marketing is the best channel to communicate with customers if used correctly. And the key question is how to make the mailing effective enough to help grow your business.
To do this, you need to take 10 simple steps. And the templates we have developed will make your email marketing even more convenient.
Step 1. Collecting a contact base – tips and tricks
The first thing you need to do when creating your newsletter is to build a contact base. There are many methods for this. But only some of them comply with GDPR and CanSPAM rules and can provide you with an audience that will be really interested in receiving your newsletters:
Registration forms
When a person registers on your site and shares some personal data, including an email address, ask them to allow you to send newsletters. Leave the “Privacy Policy” and “I agree” fields unchecked – let newbies check them themselves;
Stripo First Campaign MMs-Registration-Form
Subscription forms
Place a subscription form on your website. Typically, one such form is added to the bottom of the page;
Stripo First Camaign Readdle_Subscription-Form
Pop-up notifications
It’s up to you to decide when to show these pop-ups to your visitors – after they’ve spent 10 seconds to 2 minutes on your site, or immediately after they click through;
Stripo Frist Campaign PopUp-Subscription-Form
Collecting contacts through social networks
For example, Facebook suggests adding a “Subscribe” button under your page’s main image. Make sure you add a link to the subscription page on your website;
Stripo-First-Campaign-Social-Network-Sign-up-Form
Offline
After making a purchase from one of your america cell phone number list online stores, ask the customer to fill out a registration form in which they share their contact information, name, and date of birth to receive special offers.
Note: Don’t forget to ask your subscribers not only for their email address, but also for their consent to receive your newsletters.
Step 2. Choosing the Right ESP Provider
You need to find an email marketing automation system that suits your needs.
The main criteria to consider when choosing an ESP service depend on the type of business you have:
Small business
In small businesses and startups, financial circumstances often influence decision-making. Campaigns do not require complex scenarios – simple ones are quite sufficient.
Criteria to consider when choosing an ESP for your small business:
Reasonable prices;
Availability of simple scenarios;
Simple segmentation;
Dedicated IP addresses and domains;
Omnichannel for communicating with customers via email, instant messengers and web notifications;
Dynamic contact groups;
Language personalization;
Smartsend Time function (personalization of sending time);
Detailed reports based on AI tests.
Corporations
Criteria to consider when choosing an ESP for corporations:
Possibility of automatic campaign creation without the help of the IT department;
Multiple data sources to create a detailed customer profile;
Ability to set different criteria for tracking and classifying clients in order to implement advanced personalization and hyper-personalization;
Dedicated IP addresses and corporate domain;
CRM for optimizing communication with clients;
Personalized customer cards;
Omnichannel conversion funnel for your wordpress site: optimize communication system with customers anytime, anywhere.
Here is a list of the world’s top ESP services that Stripo has integration with – direct export (in alphabetical order):
AWeber is a marketing automation system ;
Braze is a customer interaction system ;
Campaign Monitor – automation of email marketing and e-Commerce ;
Constant Contact is an email newsletter automation service;
eSputnik is a marketing automation service for B2C ;
HubSpot – Marketing Automation ;
IBM – marketing automation service ;
Mailchimp is an all-in-one marketing platform ;
Mailgun is a transactional email distribution system via API ;
Mandrill is a transactional email distribution platform ;
Marketomarketing is a marketing automation system ;
Oracle Cloud – a system for sending emails ;
Salesforce Marketing Cloud — digital marketing automation and analytics tools;
SendGrid – email marketing platform ;
SendPulse is an email newsletter service and marketing automation.
In this article, you will find more detailed information about each email marketing automation system.
Note: When sending the created template to the ESP you usually use, you will need the direct export option.
Step 3: Define your campaign goals
When you are finally ready to start sending out cn numbers emails, you need to decide on the purpose of the entire campaign, as all content elements, including design and copy, depend on the purpose. We want to emphasize the fact that email marketing is not only about advertising, but also transactional messages that boast the highest open rates .
