When you become a web editor, a question often nags at your mind about specialization: should you focus only on a particular theme or rather be versatile? There is no ready-made answer! Everything will depend on your choice, your skills and your needs.
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Specialize or remain a generalist? These two phone number library options each have their disadvantages and advantages that we propose to analyze in this article!
Opt for specialization in web writing
Before choosing to specialize in a specific theme, you need to ask yourself the right questions:
- In what subject are your skills advanced enough to claim to be a specialist?
- What topics interest you?
- Do you have the elements (certifications, experience, etc.) that can prove your expertise?
- Is your chosen field in high demand? Is it an in-demand sector?
Moreover, specialization in web content writing can also take several forms. It’s up to you to identify the format that suits you best: blog post, feature article, press release, product sheet , etc.
The question of tariffs in the case of specialization
First of all, if you have a skill that few wenn sie markenbotschafter für die werbung für ihr online text writers have, you might as well start specializing. This will allow you to offer higher prices . Indeed, the rarer a service is, the more expensive it is. Conversely, service providers are forced to lower their prices in the face of tough competition.
Therefore, your clients will be more inclined to pay more if your web writing services are qualitative . Also, don’t forget to take into account the type of audience you are addressing and whose financial capacity will be different. Associations, for example, will generally have less budget to grant you than a large firm.
The level of competition
Unlike a general web editor, a specialized editor has few competitors. There is therefore a greater chance of landing contracts. And bgb directory even if clients are rare, since as mentioned above, you display an advantageous rate. However, check that your specialization is the subject of constant demand.
Available writing projects
Being a generalist writer has the advantage of positioning yourself on several projects. When a web content writer can carry out several missions, he will be able to participate in various types of content campaigns.
Moreover, at the beginning, he will have to accept uninteresting projects to enrich his portfolio and gain experience. In the end, thanks to the skills he will have developed over the course of his missions, the web editor will be able to better select exciting themes.
If he maintains the quality of his services, the writer will be able to develop word of mouth around his activity, thus expanding his client portfolio.
Good to know
A specialized web editor must train continuously. Indeed, it is necessary to always be informed of the trends in his sector at the risk of being overtaken.
