As Chuck Brymer said, “what makes brands influential is not their size, but their community.” And to control your image and especially increase your reputation on the internet, and particularly on social networks, you will need to know how to gather and manage your community. This is precisely the role of a good community manager! And to be one, there are secrets, 5 of which we will share with you through this file!
Table of Contents
1) Immerse yourself in the brand
The community manager’s main role is to manage the online reputation of a brand. The first thing to do is therefore to be aware of all the specificities of this brand, whether it is its charter, its values, its competition… in short, its identity. This is how you will be able to effectively succeed in a community management strategy .
2) Improve your communication
What makes the difference between “ a good brand ” and “ a good brand that people want to engage with ” is communication. Indeed, how 10 top twitter tips to improve your engagement can a company consider growing and being competitive if it has ineffective communication? A good community manager must have marketing skills to set up an effective and coherent discussion with fans.
3) Create a close relationship with customers
Communicating well with customers is good. But being closer to them is better. Nowadays, it is better to go beyond the purely commercial relationship in order to build a strong bond of trust with customers. And to create this relationship of trust, you will need to personalize your discussions, which naturally leads to loyalty . And as you know, a satisfied customer is a true brand ambassador.
4) Have good adaptability
The Internet and social networks are constantly evolving fields. Indeed, there are changes, new features, nuances every day… It is therefore imperative for a community manager to keep informed and regularly monitor NTIC in order to integrate these new trends into his or her range of knowledge. If he or she does not update his or her knowledge, he or she will quickly be outdated.
5) Always be available for customers
A community manager must be bfb directory present at all hours to satisfy customers, especially if the brand he works for is present in several time zones. Unfortunately, ensuring a 24/7 presence is difficult, if not impossible. This is why it is necessary to use a community management agency. This type of service provider can notably ensure total availability.
Are you looking for a community manager in Madagascar or an experienced community management agency ? Think of LAPLUME.MG ! Our team takes care of the animation of your social networks while highlighting the values of your company!
