It really seems to be coming now. Amazon wants to take a serious role in the Dutch e-commerce landscape. Amazon.nl will soon open with the full range instead of just the literature section. At the moment, Dutch visitors still have to make their purchases via Amazon.de. In addition, Amazon is building a large distribution center just across the border in Germany. As an online marketing agency, we are of course following Amazon’s steps closely. However, within the Dutch sales market it has never been a major player until now. This is in contrast to Germany, for example.
With the recent developments of Amazon in the Netherlands, it seems that the time has come for Amazon to start a serious introduction in the Netherlands. Should we be afraid of this, or does it offer opportunities? The expectation is that it can really shake up our e-commerce landscape, especially if they acquire a significant market share. In Germany, Amazon is currently responsible for more than half of all e-commerce. Do the math yourself.
Are we going to fight it or does it offer great opportunities?
When Amazon gets a similar market share as in Germany, big things will change, that is for sure. But does this offer opportunities or is it a threat? A clear answer to this is not certain anyway, but it is especially important to look at which platforms you are going to compare this with. For example, small webshops and retailers already have a phone number library completely different interest than large webshops and retailers. The same also applies to other marketplaces such as Bol.com. They will look at Amazon completely differently than an online retailer.
Let’s take an average webshop as an example, which now mainly
generates turnover via Google Ads, Social & Bol.com. With the arrival of Amazon, you can see this channel as an additional sales channel, but is it really “extra”? It will not be the case that our online purchases will 14 ຊັບພະຍາກອນ+ ຜົນກະທົບທີ່ຂາດບໍ່ໄດ້ເພື່ອທຳລາຍເປົ້າໝາຍການຂາຍ 2022 ຂອງທ່ານ suddenly increase by large numbers. The effect will be entirely determined by the extent to which the Dutch online shopper will use Amazon. If, for example, a shift occurs from Bol.com to Amazon, then you as a retailer will certainly have to do something about it. alb directory However, what will the exact fee determination be at Amazon?
73% of online shoppers start their search on online marketplaces. It is clear that as an online retailer you can no longer do without online marketplaces. Many entrepreneurs we speak to have a love-hate relationship with online marketplaces such as Bol.com. Of course it offers extra sales opportunities, but it takes a bite out of your margin and the returns are usually much higher.
To answer the question of whether we should take up the fight or whether it offers great opportunities: this may have little to do with Amazon, but with the total growth of the market share of online marketplaces compared to the total e-commerce landscape. As an online retailer, you may also have to look more closely at the growing market share of online marketplaces than specifically at Amazon. How much value will your further developed webshop still have, when 80% of all online purchases will take place on an online marketplace?
