By Editorial Staff with No comments Digital MarketingSocial networks
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Pinterest this week announced the launch of a new tool, the Body Type Range , which gives users the ability to select which body types appear in their search results for women’s fashion and wedding ideas.
“This is a huge milestone for the platform in creating a more inclusive online space for searching, saving and buying,” the social network said in a press release sent to the media, adding that “Pinterest believes that inspiration begins with inclusion.”
Pinterest’s range of body
A types thus “gives Pinterest users the power of choice: when they search for buy telemarketing lead women’s fashion or wedding inspiration, a visual cue will appear for them to select from four different body types and get the personalized results that best represent them.” The platform will expand the availability of this feature later this year, including the men’s fashion category.
Pinterest ‘s statement also highlights that the new body type range tool is part of a broader effort to create AI-powered technology “that enriches and improves the experience rather than creates dependency.”
Pinterest Body Type Range Tool: Using Artificial Intelligence
Specifically, “this innovative tool is powered by Pinterest’s patent-pending with over 20 years of experience in the marketing industry body type technology, which uses build, size and shape to identify various body types from over 3.5 billion images found on the platform.”
“Pinterest is a visual discovery platform, and we want users to see themselves reflected in their search results. That’s why we leveraged AI to build even more inclusivity into our product design. Body Type Range increases representation on the platform and gives Pinterest users the ability to choose with greater intention, precision, and control over the content they want to explore. We’ve already seen that people who use Body agent email list Type Range have a 66% higher engagement rate per session on Pinterest than those who don’t use the tool.”
