A person face cannot see the exact results before purchasing the surgery; and a patient who goes to a psychoanalyst’s office cannot prict the outcome of the analysis.”
By analyzing this text, we can begin to better understand the concept of service marketing and how important it is for business.
Unlike a product, it is very difficult to create a clear definition of a service. As Kotler states, the consumer cannot have an exact answer about what he is buying until the work is finish and deliver. Therefore, service marketing puts all the focus on the customer’s nes.
Companies must create conditions to identify, plan and execute
All activities aim at meeting germany email list the nes of each client in the best possible way. It is like creating a project for each specific case. So, in short, service marketing has the role of recognizing, planning and designing the actions ne to solve the problems that customers have, with the aim of delighting them and creating loyalty — without forgetting about generating profit for the company, of course.
The 8 Ps of Service Marketing
Speaking of traditional marketing for products, we find 4 basic elements that should serve as guidelines for any strategy adopt. They are: product, price, place and promotion.
For services, these elements are not sufficient to support actions
So four other factors were add in addition to those already mention: people, processes, productivity and profile.
These are the 8 Ps of service marketing, and they should always be consider when developing a strategic afb directory plan. Let’s take a closer look at what each element represents.
1. Product
The product, in this this is where the solution of data governance case, is the service that the company will offer to its target audience. Car maintenance, a doctor’s appointment or home care: these are examples of services that an entrepreneur can offer, which will be the focus of marketing actions.
