Don’t think you can’t create an advanced SEO strategy based only on the data sources on the left.
For example, with Ahrefs, you can use metrics like “Traffic Value Share” to see where your competitors are gaining market share.
The analysis you will conduct will definitely not be basic
However, it is important not to ignore the internal brand data in your strategy.
Many SEOs underestimate slovenia mobile database their brand’s unique selling proposition (USP). They may mention it in their landing page copy, but that’s not enough.
Experienced professionals consider product data and USP as an important resource for SEO. Here’s how we can use this data:
- Conduct strategic analysis of keywords and intent.
- Identify meaningful large-scale internal link optimization keywords with low competition.
- Review keyword opportunities with product or brand managers.
- Make sure that the SEO ws database strategy matches how the brand’s product meets the needs and requirements of the target market.
Understanding your product’s USP and conducting strategic keyword research is extremely important. This will help you identify low-competition queries that are meaningful and important to your business. While this may seem like a simple and even “basic” task, it really isn’t, and I wouldn’t entrust it to a junior SEO. — Aleyda Solís , SEO Consultant
For example, here’s how I implemented this strategy for one of my clients who provides care services for the elderly.
The brand has invested millions in a state-of-the-art facility that offers hotel-level service and care. It was important to them that their residents maintain a sense of independence and dignity while receiving the best care in the city.
When you hear about this, you probably don’t associate it with affordable or cheap services, right?
But here’s the thing: After gathering data from government sources, I found that this property offers rooms that are 50% larger and 33% cheaper on average than other properties in their city.
Identifying this value proposition opens up a lot of opportunities for SEO, especially since price is an important topic for my client’s customers.
The data collected allowed us to consider a content strategy related to price that we had previously ignored.
They opened up the following possibilities:
- Answer frequently asked questions about prices.
- Overcome price concerns before potential customers book a room.
- Change people’s perceptions that a service may be out of their budget.
- Position the brand based on the unique value they offer.
- Increase the number of rooms booked, because price considerations are no longer an obstacle.
6. Automate SEO with Artificial Intelligence and Machine Learning
I won’t hide it, when I first read that people considered using ChatGPT to be “advanced SEO”, I thought: “What nonsense?!” .
But after talking to several SEO experts and speakers at Ahrefs Evolve, I learned about many interesting and practical ways to use artificial intelligence and machine learning in SEO.
In addition to the clustering method suggested by Sally, here are a few other examples.
Automating multilingual keyword translation
One of my favorite ways to use AI in SEO is to quickly translate keywords for international SEO.
Ahrefs’ new keyword translator makes this process incredibly simple and efficient thanks to:
- Automatic translation of the entire list of keywords with one click.
- Preserving local jargon and the nuances of each dialect.
- Ability to see sarch metrics for each translated version.
- Availability of multiple translation options for each keyword.
For example, in Spanish dialects, there are dozens of ways to say “popcorn.”
Instead of providing just one option, our translator offers multiple options, localizing them according to your target region!
Since international SEO has always been one of the most valuable “advanced” skills in SEO, any way to simplify and speed up this process is a big plus.
Artificial intelligence can also help streamline your workflow, saving hours on tasks that would otherwise be very time-consuming.
