I was impressed by Andy Chadwick’s approach to using Reddit to uncover unique opportunities in keyword research . His method is based on the assumption that people ask the same questions in different ways.
He uses these repetitions to his advantage:
- Identifies information gaps that can be filled
- Finds low-competition keywords that have gone unnoticed by competitors
For example, he gives a great example of the query “Does oat milk cause acne?”
At first glance, this query appears to have low search volume.
But this is misleading, because people are searching for answers to this question in many estonia mobile database different ways, and the total volume of their searches is much higher than initial estimates.
What’s more, Reddit ws database ranks in the top three for this query, which many people phrase in different ways:
Moreover, there is practically no competition.
With a difficulty score of create thematic clusters 0, it wouldn’t be difficult for a new skincare brand to take the top spot on this topic, beating out more established competitors. It could also join the Reddit discussions and provide clear and knowledgeable answers, filling this information gap.
This strategy, implemented on dozens of similar topics with low competition, can be an easy way for new or little-known brands to enter a competitive market.
Using social media for SEO
You can also use various social media to support your SEO efforts. At Ahrefs, we actively use platforms like YouTube, LinkedIn, Facebook, and X to engage our audience.
I spoke with Sam, VP of Marketing at Ahrefs, who also manages our YouTube channel, to share some tips that can help you expand your SEO skills through social media integration.
Here is a simple process to get started:
- Find video keywords that are related to your existing blog content.
- Convert blog content into video.
For example, check your site’s organic keywords in Ahrefs Site Explorer, filtering only those in the top 10 positions.
Remove the branded keywords, then copy the first 10,000 keywords:
Enter them into Keywords Explorer and check the Traffic Share by Domain report to see how well YouTube ranks for these keywords:
You can also use the SERP filter to include only keywords that have videos:
This will give you an idea of how well a certain topic is suitable for video. You can also create a list of specific keywords to target as part of your video strategy.
This method has helped Ahrefs drive a large number of search views, and we also combine it with YouTube optimization to increase our organic visibility in this niche.
However, when it comes to creating social media content from your blogs, it’s important to not just paraphrase articles. You need to tailor your content to the specific platform to keep your audience engaged.
For example, we have published several extensive articles on link building strategies and tactics, each covering different aspects.
Sam also created a video in which he took an approach more suited to the YouTube audience.
We published many posts on social media, adapting the content for each platform.
When you integrate social media into your strategy, the end goal often goes beyond simple optimization.
Conversion or the user’s proximity to conversion is more important in most cases.
Key findings
Advanced SEO techniques can mean different things to different people, but one thing is certain: those who go beyond the basics not only deliver better results for their clients, but also open up new opportunities for career growth.
However, it’s important to remember the basics. Never compromise by adopting new “cutting-edge” tactics. Instead, integrate cutting-edge skills into a foundation of proven principles.
