The first type of SMM specialist I call a full-stack developer . This is a person of the “full cycle” who can do everything: both frontend and backend. She writes texts, works with visuals, knows how to run ads, and respond to comments.
These are very valuable specialists. And as a rule, a good
Specialist always grows to this level and becomes an SMM Head – a typical department head norway mobile database who knows how to do everything in his niche. At some point, he stops managing pages and takes on team management.
And there are simply managers who can do all this
They are also very highly valued and in great demand. Such a person closes the project from start to finish, and he has a lot of responsibility.
Nowadays, the industry has a gradation of specialists with a bias towards one specialization. For example, there are content makers – employees who the main components of an seo strategy specialize in preparing content: photos, videos, stories.
There is a separate, distinct sub-position or sub-profession –
Trends change. Now in the ws database world of social networks there are two separate feeds: just a feed or just stories. Accordingly, a specialist can develop in one of these directions.
Another type is a media specialist , also known as a media manager, media buyer, or targetologist.
This specialist is engaged in specific work with media tools: buying advertising, setting it up, analyzing the results. Today, this is a very popular and sought-after profession.
And since users often leave feedback on social networks, based on this factor, another area of expertise has emerged – community management.
This person is involved in comment moderation and reputation management. She works with reviews, answers questions, and generally develops the brand community. This is also a very necessary and difficult profession, because it involves direct work with people, often dealing with negativity.
