In the advertising and Cultural baggage marketing field, it is undoubtedly important to know a little bit about most subjects. However, this is not just for marketing professionals; it is very important for all professional careers, regardless of their field. Therefore, a rich cultural background can be decisive in reaching different types of customers.
Regardless of your industry, you will likely have contact with customers who use your products and/or services. In this sense, understanding and having a comprehensive knowledge of the world is crucial. This understanding not only makes it easier to win new customers, but also allows you to have a deeper understanding of the language and universe in which your customers are immersed. The ability to adapt to changes in consumption patterns and culture can have a direct impact on sales results.
Who are you talking to?
In addition to helping you understand your target audience, knowledge of the world also improves your service, as you will know exactly who and what you are working with. In 2024, it is no use mentioning Balão Mágico, Casa da Angélica or TV Xuxa to talk to children, for example. You need to understand where your target audience is, what they are consuming and how.
This way, in addition to positioning yourself against the competition by knowing what strategies they adopt, it is possible to know which voice and visual language will generate identification. Of course, to do this, it is important to commission a professional to research the market niche. However, it is not difficult and can significantly impact overall sales.
Watch movies that take you out of your comfort zone, meet celebrities you don’t follow on some channel. Thinking about marketing and customer service, it’s great to know about different subjects!
Get out of your comfort zone! Listen to music that you are not used to, especially if your target audience is a regular consumer. Understanding the psyche of the customers who use your service can significantly improve your service and, consequently, boost sales.
Personas: profiling customers
So, first, create a profile of your target audience. Identify who you are talking to and define how. These personas will serve as a guide and can help hong kong whatsapp number data you define what and how to talk about. At this point, it is a good idea to give names, ages, jobs, habits and other characteristics of a persona that accurately describes your consumer profile.
Therefore, having comprehensive knowledge on a variety of subjects is a significant strategic advantage in all areas. Understanding different subjects makes you a more effective communicator – and more likely to attract new audiences and customers.
Is it important to know about so many things?
Expertise in various topics also allows professionals to identify unique marketing opportunities at the right time. For example, knowing that what themes emerged from the conversation the Barbie movie was coming out was ideal for many small businesses to take advantage of this to run a themed – and pink – promotion. Capitalizing on emerging trends that are still bubbling up on social media can generate profits in the right measure, such as preparing Black Friday, Christmas and Halloween campaigns in advance.
By exploring relevant social and popular themes, cultural events or technological advances, advertisers can align their campaigns with the needs and interests of society, keeping it modern and, if rebranding is necessary, up to date. The ability to move between different areas of knowledge is enriching as a professional and fills your cultural background.
But, it is worth remembering that this can also be very relevant on a personal level and can bring new perspectives on things you didn’t understand, subjects you didn’t master or even pleasant surprises that you wouldn’t have consumed before, such as new series, artists, etc.
Staying modern and up to date!
This helps to gain the trust and loyalty of consumers and, therefore, enables the professional to anticipate changes in the market chine directory environment and always stay up to date with the current popular news. All of this funnels into conversion rates and overall success of well-updated advertising campaigns.
Furthermore, it can increase organic engagement rates and interaction on social media, since that audience can identify with what is being advertised. It’s about storytelling, that is, how to tell that story in an identifiable way.
The bottom line is that having broad knowledge in a variety of subjects is extremely important. It is a skill that can set you apart as a professional entrepreneur and can even bring you new clients. It allows the professional to stand out in different audiences and their specificities. Investing in this broadening of knowledge improves market skills, makes language richer and can increase conversion rates.
