At the end of the marketing strategies month, and as soon as the holiday campaigns are over, back-to-school campaigns begin. With this in mind, several brands take advantage of the opportunity to launch themselves on the market with marketing strategies various new products and licensed products for a diverse audience – ranging from small children in preschool to university students. How can you take advantage of opportunities for marketing strategies?
Commemorative dates and definition of target audience:
In any case, the return to school season only serves as a hook for a very important topic that can serve as an example and, as I said in the last blog of the year, preparing in advance for special dates, such as Christmas, can be a way to reach the public directly, right in the heart. Disney is a company, for example, that knows how to work well with this personalization of the public and, like Taylor Swift did , to leave the branding well-rounded.
First of all, it is important to know how to answer three questions: Who do you work for? How do you work? How do you intend to reach this audience?
When considering all the issues, it is also extremely important to know how to reach your target audience – or how to take advantage of opportunities to avoid missing an important date. And, of course, the market is already full of months and commemorative dates. So, how can you avoid missing out or being left behind on topics that sell so well?
If you don’t work with students, you can work with potential parents who may need help. Your segment may not be exactly the one you work with, but it may be very close and your company may end up missing out on a great opportunity to market itself on the subject.
Audience strategy: how to reach even those who are not my customers?
Therefore, it is worth analyzing who is around your target audience and whether you can
reach it by default. A beauty salon can open new hours in the mornings, for example, when the children are at school.
For this reason, it is important to canada whatsapp number data hire a well-trained team with brilliantly thought-out ideas that can contribute to your marketing strategy. Large companies know how to do this very well and change their entire product range as needed. After school, we go to Carnival, then Easter. Soon after, it is Mother’s Day, Festa Junina, vacations, Father’s Day, Children’s Day, Halloween and Christmas. It is a whole year of opportunities that cannot be missed.
Seasonality: how to run promotions all year round!
Seasonality presents very specific market issues that not all companies are able to maintain – or need to. That’s why it’s so important to know how to answer the questions we discussed above and, finally, understand which opportunities can festive blues – how to support employee mental health boost your sales and which ones can’t and will only waste your time. Taking your audience and product into consideration, it’s easier to choose the “right date” to invest in a promotion or something similar.
Creating campaigns in advance can help you reach your target in the right way. Campaigns created at the last minute can mean extra costs that you can’t afford, or you won’t be able to prepare your audience’s expectations. It makes much more sense to prepare months in advance and launch teasers in homeopathic doses so that there is no type of audience leakage.
These are just some of the strategies that define the way Generation Z wants to be seen: with personalization. Another tip is to personalize the service, in a more relaxed and informal way, in which your client feels welcomed. Leaving the space open for questions to be answered or choosing a young and welcoming representative for the service can be fundamental ways.
Conclusion: Opportunities are strategies!
Back to school is just the first chine directory opportunity of the year to use the holidays assertively and in favor of your sales volume. From now on, try to scan the dates that are still to come throughout the year and put into practice everything you read here. Which strategies make sense for your company?
So, it’s worth investing in audience research to understand what they want and how they want to consume. Don’t waste time. Take advantage of the fact that it’s still January and get in touch with people who understand your business.
