Social networks How to build have been present in people’s daily lives for at least 20 years, when Orkut and MSN dominated living room computers in the distant 2000s to the sound of Kelly Key, RBD and Nx Zero. But it was with the creation of smartphones, and their popularization, that things began to change more and more – practically becoming an obligation for any company.
In the 2010s, Twitter gained significant notoriety and, even though it is less used in Brazil today than Pinterest, the current X is full of social media users who make comical comments, making a point of joining in on the meme fun, even creating a company personality.
Social media: presence on social networks
In a way, this inclusion is not something new, especially when it comes to interacting with Generation Z and Alpha, who can’t go a whole day without checking their social media. However, everything has become so natural that, for example, an inside joke that Burger King is dating Netflix on TikTok (and they’re pregnant) is already enough of a bubble-buster, and becomes natural marketing with genuine engagement.
The fast food chain, for example, does this a lot. At the end of January, it posted the “Dangerous Secret” joke, and before that, it featured Larissa Manoela making reference to her parents’ financial abuse. Being present on social media today means creating campaigns with greater freedom and even more interaction and connection with the target audience – which is a huge advantage.
The biggest case of cross-media products today is BBB, which crosses television, streaming and social networks and, therefore, there are several people who enter the program with the sole objective of becoming a meme, or repeating the name of the brands in an attempt to appear in some organic advertisement that reflects the power of the brand, etc. But, despite not having a funny social media, they have a strong presence on the networks organically, because they already know exactly the formula to communicate with their target audience.
Therefore, by pointing the cameras at already established brands, we can provide an example of how you can communicate with your target audience. But, of course, you need to consider the size of your company and define personas of your target audience. In any case, you need to understand who you are talking to.
Target audience and persona: who are you talking to?
Once you understand who you are talking to, it is important to understand which social networks are important to be present on. Facebook, the largest social network in the world, is an example. It has the largest number of people concentrated on a germany whatsapp number data single site and, therefore, it is worth paying attention to. The great thing is that Meta is the controller of WhatsApp (very necessary today to create a greater personality) and Instagram, the most used professional network in the world.
If your target audience is not Gen Z or Gen Alpha, it is important to focus your efforts on Meta networks and creating an updated and modern website, ready for the years to come. Then, simply start establishing strategic plans that define your business in a fun and personal language, as long as it is appropriate for your target audience.
After that, keep posting regularly so that Instagram itself can improve its reach. Without this, you won’t be able to deliver your posts to everyone, and all attempts to stay updated virtually will end in failure. Once you’re online, don’t forget to respond to people.
Personal contact with the public!
Many customers or potential new leads will contact you through comments or even private chats and this cannot be ignored. Otherwise, the customer may feel rejected and therefore may not contact you again because they feel rejected. Reply to messages daily!
Humanizing your economic change affecting pay and benefits company, personalizing your business and making it more customer-friendly are simple tips that will make you more professional and can make you stand out in your industry.
Strong brand -> Branding
It is important to reaffirm, then, that it is not enough to create profiles on social networks if they are not well managed, and there are chine directory even professionals who exclusively provide this service.
Strengthening your brand, generating leads and increasing your company’s average ticket are all consequences of professionalizing your brand, something that can be done with simple recipes, which is being in the biggest showcase in the world, being where everyone is.
That’s why it’s so important to have a well-defined branding, with a logo and color scheme, as well as a well-chosen graphic! package! in addition to! of course! SEO optimizations! which will allow your company to be found and recognized! more easily on social! media and Google. A strong brand doesn’t become strong on its own and depends on many variables to become stronger – and a presence on social media is just one of them.
