Small business, it can be difficult to stand out among all these existing, larger companies. Especially if you do not have an extensive budget or a team to take and realize major actions. But you too can achieve success on social media.
Social media marketing is the opportunity for start-ups and small businesses. You don’t need a big budget to achieve your goals: increasing your brand awareness and therefore attracting (more) customers. In this article I share 6 practical steps that you can take to achieve the desired results.
Why is social media marketing important?
As I wrote in the introduction, you don’t need a big budget for social media marketing. If done right, it can be a cheap way to organically create more brand awareness.
The importance of brand awareness This could bring new opportunities your way
Brand awareness is not only important to build trust with potential customers, but you also build recognition directly. The range of products and services is large, so the chance is also large that you have competitors.
Also read: The future of online findability: social search via Instagram, This could bring new TikTok & more
In order for customers to choose you, they first need to know that 1) you exist and 2) that they think of you when they think of a particular product or service.
And another plus: if you do very well in the market, you strengthen your competitive position.
The steps to more success
Below is a handy infographic from SEMRush, which is a 6-step plan to develop a social list to data media strategy. The steps include:
Competitor analysis: research which (working) strategies competitors use and which content, hashtags and advertisements they use.
Develop a content strategy: set goals, get inspiration from your competition, and create a content calendar .
Create content for social media: keep your message sharp, consider out-of-the-box content and see which AI tools you can use .
Distribute your content: post regularly and consistently, choose the right times to south africa numbers post , and use relevant hashtags .
Engage with your target audience: develop your social listening skills and respond to positive and negative comments
Measure your efforts: compare yourself to competitors and continue toSEO & social media: the golden combination [8 tips]
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What do social media and SEO have in common? Exactly, you This could bring new want to reach your (potential) customers and your target group as well as possible. If you focus more on social media, then you focus on optimizing your content on the social media platforms. SEO helps you to make this content more findable.
