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Meta came out with a groundbreaking update last week: Meta AI is here! An advanced AI feature, which will be available on WhatsApp, Facebook, Instagram and Messenger. All current information in the search engines will soon also be available via the new Mark Zuckerberg tool. A smart move if you ask me, because this means serious competition for the big players Google and Bing. But what are the consequences for social platforms, such as TikTok?

What is Meta AI?

Meta AI is the latest addition to the arsenal of Meta Platforms , formerly known as Facebook Inc. telegram number database  It gives users on all Meta platforms access to an advanced search function, which is directly connected to the information in Google and Bing. I already mentioned this competition in my introduction, but for Google, things are a little different. The CEO of Meta himself was slightly surprised that Google wanted to collaborate, as he tells us here .

Anyway , the AI ​​version of Meta is not yet available in the Netherlands, Do you want more visibility on so I got on a plane and asked the new AI assistant a few questions about how it works. Just kidding, I just turned on my VPN. According to the tool itself, it is an assistant that generates photorealistic images in seconds, organizes a trip in a group chat with friends and answers knowledge questions based on real-time information on the internet.

Screenshot of the Meta AI interface

Social search ‘as we know it’
A few months ago I wrote an article about social search. There is a big shift going on from ‘searching on Google’ to ‘searching on socials’. Our search south africa numbers behavior is changing and that means for marketers a completely different way of inventing search engine marketing.

We are starting to get the hang of it now, but now we can prepare for the next challenge: the influence of  employment rights bill: how will it affect flexible working? AI on social search. Meta is not the first and will certainly not be the last AI tool that transforms everything that is now normal into the new normal. But social search is important to be and remain visible and findable, so going with the flow is the only option we have.

We currently use keywords, hashtags, meta data, trending topics and more to increase our popularity. An effective way to stay busy, but there is no interoperability. You can’t look up what’s happening on TikTok on Pinterest and you can’t generate images with AI in WhatsApp.

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