What should we do with it? Work step by step towards an omnichannel way to stay in touch. So no more Instagram, TikTok, a newsletter and a video on YouTube. But writing articles, making lists, posting photos, shooting videos, developing VR and AR applications, using AI and all of that at the same time. Are you excited yetHow to create a clear content calendar [7 tools]
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We all know it: social media is an important part of the marketing strategy. The amount of social media platforms is large and per platform you share something different and at a different time. To prevent chaos and stress, there is an important component central: a good planning and content calendar.
A social media plan, also called a social media calendar or content calendar, can be designed in different ways. You can make a spreadsheet in Excel, a digital calendar or an interactive dashboard.
The key elements of the social media calendar are
Date and time when your post goes online
On which platform and account this post is placed
The text, hashtags, links and images that are included
Content Calendar Benefits
All the benefits of a content calendar can be found in an article by Daniëlle de Vries , but I will share the gambling database biggest benefit here again: consistency. The more consistent you remain, the more reliable and top of mind you are for your customer and the faster people will go to your brand, organization or company to make a purchase. And that is of course what you want.
Creating a content calendar
To create an effective content calendar for your socials, you need to go through a few steps:
1. Conduct a social media audit
See what works and what doesn’t in your current social media approach and where you can make possible improvements. You measure, among other things, engagement (reactions and likes) and the number of clicks. Also look at your best scoring posts and investigate what makes these posts successful. Perhaps it is the type of content. It is possible that educational content resonates better with your target group than inspiring and entertaining content. And vice versa, of course.
