TikTok (and video marketing in general) has become an influential platform among Gen Z users, offering a huge opportunity for educational institutions to connect with this demographic. With its short videos, creative featuresDigital Marketin, and viral trends, TikTok provides a great opportunity to engage with students interactively. Additionally, TikTok videos are easily shareable on other social media platforms like Instagram, Twitter, or YouTube, allowing you to repurpose your content and expand its reach.
We also know that according to a recent survey of teens, TikTok is now one of the most popular social platforms among young people, while Facebook usage has dropped significantly among teens.
Beyond TikTok, a number of video sharing platforms allow educational institutions to showcase their unique teaching methods and innovative approaches. Video sharing platforms like YouTube, Vimeo, or specialized education platforms provide educational institutions with opportunities to engage with their target audience in a vibrant and impactful way.
Social Media Marketing Strategy for Private Schools
Create a unique hashtag for your school
When it comes to decision making, reviews have a lot of persuasive power. It’s no surprise that reviews can provide valuable insights into a school’s culture, academic programs, and student life. Reviews can also answer any questions that students, potential students, and their families may have.