Maxjia Bakery is an old baking brand with a history of nearly 30 years in Taichung and Changhua. It has 14 physical stores. In 2020, in response to the online shopping trend and the impact of the epidemic, it actively developed its e-commerce business, and with the efforts of the two-person team Successfully create tens of millions of revenue!
Reasons for starting a membership business: Advertising fees have doubled and material costs have increased by 30%! Let the marketing bulk email marketing services methods of the past no longer work!
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- FB advertising costs have doubled.
Maxjia said that in 2020, the ROAS of Facebook advertising will be as high as more than 10! But since the IOS revision in 2021 has affected advertising effectiveness, and food e-commerce competition has become increasingly fierce! This leaves only about 5 advertising ROAS in 2022, severely damaging advertising effectiveness!
- FB advertising costs have doubled.
- The increase in baking raw materials is >30%.
Most of Maxka’s branches are in Changhua and Taichung, which makes the product pricing lower. The Ukraine-Russia war in early 2022 also caused the cost of agricultural raw materials such as flour, dairy products, and edible oil to rise sharply! In addition, Maxjia is self-produced and sold, which is a labor-intensive traditional industry. The changes in labor standards have also increased a lot of labor and home delivery costs.
This also makes Maxjia’s profits less, and it is more difficult to put it on Tuanma/e-commerce platforms (commissions are 20-30%), so it needs to find new marketing methods!
At this time, they recalled the high repurchase rate of the store after nearly 30 years of operation! I want to follow the same example to create a store business model of “warmth and customer interaction”, hoping to increase the repurchase rate and reduce the overall marketing cost!
Reasons for choosing ORDERLY CRM: The system is easy to use, automatic sending of emails saves time, and the CP value is very high
Maxjia said that when choosing a CRM system, they had learned about 4 CRM system vendors. When they were initially looking for a system, they had 4 clear conditions in mind:
- The interface should be easy to use: Because we have a small team and everyone wears multiple hats, we don’t want to waste time getting familiar with the system.
- The mechanism should be simple: As a newbie in CRM, I hope there is a business method that can be followed quickly.
- Operations can be automated: I don’t want how are emails sent and received? to waste time on trivial operations, such as screening customer groups and sending different messages.
- The cost cannot be too expensive: We are still in the stage of testing the effectiveness of CRM, so we cannot rush to invest too much budget!
Finally, ORDERLY CRM has an “intuitive and easy-to-understand operating interface”, “12 sets of automated membership management templates”, and “super affordable price”. So after just 2 weeks of trial, Maxka decided to cooperate!
Obvious changes after using ORDERLY CRM: The number of off-season repurchases for two consecutive months has reached a new high!
In the past, the peak number of repurchases fell during festival periods (Mid-Autumn Festival, strawberry season, Chinese New Year, and Mother’s Day). However, when Maxi introduced ORDERLY CRM in May, the number of repurchases egypt data increased significantly, surpassing the high repurchase period of Mother’s Day in April. (With the support of Internet celebrities that month, the total number of customers soared)
