In this article we will see how to develop the Facebook buyer persona with Insights.
We have often talked to you about the importance of defining your Buyer Persona , to define and choose the customers you want to interact with.
Key element to increase the business of your company or business and an indispensable figure for an effective Inbound Marketing strategy .
Buyer personas are nothing more than representations of your ideal customers .
Knowing how to define them helps to understand who current customers are, as well as identify potential ones, so as to create successful communication in line with their expectations.
Unless your business is aimed at a very narrow niche (1 or 2 types of ideal customers), you can identify up to 20 buyer personas with country wise email marketing list different characteristics.
To create them, you should never use your imagination , but rather you need to have complete data to analyze that can be obtained through market research or direct interviews with consumers of company products or services.
Create your buyer personas to increase contacts, customers and sales
Know your seo optimization ranking price: practical experience revealed audience, is the first axiom of the World Wide Web.
If your goal is to improve the performance of your online business, thus getting more visitors and valuable leads, then it’s time to take a pen and paper and create your ideal customer. Ready?
At Factory, we like to turn the order of things (and articles) upside down, so today, let’s start by saying what buyer personas are NOT:
- They are NOT real, concrete figures
- They are NOT conditioned and influenced by today’s technology
- They are NOT market fractions
- They are NOT professional roles
Buyer personas are mental representations, believable figures, that we compose in our mind to precisely define our typical customer.
They represent the most important, if not indispensable, phase when we design any marketing campaign, for any product or service.
So what are Facebook buyer personas?
According to Hubspot, buyer personas are semi-fictional representations of the ideal customer based on market research and real data on existing customers .
The parameters to take into consideration on buyer personas are:
- common habits and behaviors
- visions, dreams, goals widely shared
- personal history: biographical and socio-demographic data
It is essential to analyze botswana lists and study the purchasing behaviors of our typical customer. Where do I start to create my buyer personas?
Here are some tips:
- Define your target audience and prospect
- Ask your audience what they like with face-to-face interviews or focus groups, via Skype or Google Hangouts. Here are some useful tools: Google Forms , SurveyMonkey and SurveyGyzmo .
A little tip: always record the conversations – obviously with the client’s permission – so you can go back to the most salient concepts of the interview. - Make the most of the forms on the site to retrieve as much information as possible (personal data). Try to think of a nice and clear landing page .
- Analyze your buyer persona data
Once you have gathered all this information and analyzed the superficial data of our audience, you will have to try to build a story around the final identikit.
