Promotion, slogan ≠ unique selling proposition A common mistake, distance into the abyss. Promotions end, slogans change, USP remains. Examples: “Treat caries – get teeth whitening as a gift” – promotion; “Our clients always have white teeth after contacting us” is a complete USP. Openly copying a brand is a […]
A few more design tips: develop a unifie style for stories . Think about the font and headings, place accents and leave some “air”. Trust the work on the style to a web designer. He knows what to do with it; use interactivity . The user is more deeply involve […]
You know the synonyms, the essence does not change. This is a “catchphrase”, nothing more. Evaluate the difference between the following two USP options: We have the best hookahs; We have craft tobacco with 50 rich, smoky flavors to choose from. Which option do you like? Many would avoid the […]
Would it be better to leave the image file name as DCIM202054512.jpg or sean-si-tedx-talk. – the answer is pretty clear, right? Optimizing the image file name is simple and it works similar to how you would optimize an alt text of an image but a shorter one. Just make sure […]
Even though we had better content, we actually lacked what the users wanted and needed to see. When we augmented our content, we immediately overtook our competitors. Sometimes it’s just a matter of lacking some things which could be easily mitigated, but other times, it’s a matter of lacking quality, […]
Optimizing for Rich Results It’s 2021 and no, structured data is still not a ranking factor but properly marking up your pages with schema is important as ever. in the search results and they are easily stealing the spotlight from the regular blue links we are accustomed to. Rich Results […]
For Google, content is king and I believe it will always be king. But writing content for the sake of ranking for a target keyword is meaningless anymore. content that is actually relevant to users. This gives meaning and purpose to creating content because many are tired of hearing the […]
2020 wasn’t the best year for most of us. a lot of clients from all industries churning. However, a great thing came about because of a crisis like the pandemic – business owners and entrepreneurs realized the importance of going digital, being accessible to all their audiences, and being able […]
Just make sure that the file name of the image clearly defines what is in the photo. 4. Optimize Image Alt Text The alt text (alternative text) of an image is used by browsers to provide context to users of what an image is about if it cannot properly load […]
We’ve already written a guide to onsite optimization, but here are the factors you should be checking: Title Tags Meta Description Keyword Placement Some of these may seem like outdated factors for you, but fully optimizing all these factors make a difference. Additionally, internal linking plays a massive part in […]
Optimizing for Rich Results It’s 2021 and no, structured data is still not a ranking factor but properly marking up your pages with schema is important as ever. results in the search results and they are easily stealing the spotlight from the regular blue links we are accustomed to. Rich […]
Was the timing of this core update ill-timed? There are obviously winners and losers for this core update, so let’s find out what this core update entails. December 2020 Core Update Google Announcement of December 2020 Core Update As mentioned Google announced the December 2020 core update on December 3 […]
