At Pera y Manzanas, our mission is to help our customers stand out from the crowd of companies offering similar alternatives.
So, before closing out the year, we took a moment to ask ourselves some “tough questions” about the actions we took in 2023 in the areas of marketing, sales, support, and development.
Bearing in mind that our Boost your business areas goal is to further sharpen our senses to face with our own experience the challenges that 2024 has in store for us.
So if you work in any of the areas mentioned above,
Stay tuned! In the whatsapp marketing service following lines, you will learn how you can get ahead of the competition and prepare to excel in your field next year.
Marketing tips that will help you
Empower yourself in 2024
As a team, we base our decisions on Inbound Marketing . And it is because of this that our focus is on building loyalty among our clients and potential clients through valuable content. But when is content considered “valuable”?
From the marketing area we know that our actions must be preventive and timely , because we must take into account that the reaction of a prospect who does not know his problem yet will not be the same as that of a client who has already purchased one of the solutions we provide for his problem.
For the former, we provide educational strategies for targeting the right audience with pop-ups content that helps them understand their problem and show them possible solutions. For the latter, we deliver useful content appropriate to their stage, such as exclusive promotions or newsletters that help them with other variants of their problem.
Matías Verdugo, Creative Editor at Pera y Manzanas,
Believes that “it is important to recognize that our clients and our clients’ clients are located in different phases of a journey that ranges from identifying their problem to choosing a solution. And in each of them, marketing actions arise, to establish certain forms of communication that respond to each stage of the client: cold, warm and hot.”
For us, digital marketing goes beyond the implementation and recognition of innovative technological advances ; we see ourselves as a team Boost your business areas committed to the exponential growth of the people who are part of our communities.
The main way to build loyalty
We have used so far has been online events, newsletters, audiovisual content, blog articles, personalized greetings and video tutorials, to name a few.
But this is the “how”; in the end, the most important thing has been our continuous willingness to listen to the pain of our clients and their clients, because from there we acquire the “power” to know what people’s disposition is according to their interests in order to give them ideas and ignite their hopes in favor of their goals.
Just like clients, those of us who work in the digital marketing world recognize that when we receive content that is not useful or interesting to us at “that moment,” we tend to unfollow those who send it, cancel newsletter subscriptions, and take the necessary measures to avoid receiving what, because we are not prepared or need the information at that moment, we consider “spam.”
How do we start using Artificial Intelligence ?
without dying in the attempt?
When we learn about Artificial Intelligence we go through the process that many of us who dedicate ourselves to this have surely gone through.
First, there was a feeling of fear because america email list we thought we were going to lose our jobs. Then we decided to approach him to see how he responded to the prompts. Once we “lost our fear ,” we began asking him for ideas for content, presentation development, text corrections, and many other things that have helped us with our efficiency.
Now we not only have the capacity to receive more clients, but we also have time to have a coffee.
But be careful! The fact that we use Artificial Intelligence tools does not mean that we are careless. We always take into account the precariousness Boost your business areas of the data and all its flaws, which is why we do not let humans sleep . You should not let them either.
How to help your clients
with the sales area ?
It is no secret that the sales area is essential for the growth and success of any company.
Our CEO, Carlos Castillo, emphasizes the importance of using effective strategies such as Inbound and Outbound.
According to Carlos, “the key is to generate ideas where the company develops as a power reference in the industry and all the activities it carries out (content, webinars, workshops, meetups, etc.) are focused on the end customer.”
This year, Pera y Manzanas has undergone a series of changes geared towards maturity, including better branding, team management and the incorporation of new talent, stating that “the best investment we have made has been integrating talent into our team.”
Beyond sales, our strength lies in our knowledge of working with and for people.
In this sense, our founder recommends clearly understanding the purpose of the company, so that employees develop an identity around it, because later they will be the ones to share it with their clients, and nothing can better ensure the success of a company than the fact that everyone in the organization feels in a trusting relationship.
What is the relationship of digital marketing
with the commercial growth of a company?
There are many agencies and marketing professionals who see digital marketing as something disruptive and innovative, and the truth is that digital marketing has become a sustaining technology, not a cutting-edge technology , as it was 15 years ago. According to our CEO:
“Digital marketing, for me, is not the future, you could say that digital marketing is now ‘old marketing’.”
In this sense, instead of relying solely on digital marketing, our CEO believes that companies should focus on predictive market measures and on how to boost sales through more innovative strategies.
However, this does not mean that you should discard digital marketing , only that you should acquire the necessary integrations to form stronger sales teams in 2024, keeping in mind that word of mouth will always be your best card up your sleeve when it comes to closing deals.
Why is it important to count?
with a support and development team in your business ?
This year, we managed to consolidate a support and development area, to continue delivering quality and efficiency in customer service. This decision was fundamental to be able to provide answers and solutions to customers more immediately.
Our programmer Tamara Hinojosa says that, “in this area, one of the most significant challenges has been the number of clients to serve. To face this challenge, we spend a lot of time on organization.”
When assisting our customers, we evaluate and categorize requests based on their complexity and work to resolve them within the established timeframes.
What are they?
Our recommendations
for your business this 2024?
If you already have the three areas of your business established – marketing, sales, and support and development – or are considering implementing them, here are some useful suggestions to strengthen and manage them successfully:
- In digital marketing, focus your efforts on the different stages of customer engagement to provide valuable content that helps them through those stages.
- In sales: invest in tools that are designed Boost your business areas to help you make innovative decisions. Don’t just rely on digital marketing, work on really understanding your customer.
- In the area of support and development: maintain the organization to achieve satisfactory development of customer service, ensuring their long-term preference.
Now that you know the steps to follow to boost your business in 2024, we only have to ask you this question:
Are you ready to improve the status of your business and offer your customers an unforgettable experience?
Our team is ready to assist you and help you apply these strategies to enhance the areas of your business. We invite you to contact us here
