Personalization is at the heart of effective email marketing. Consumers expect to receive relevant and personalized content. Artificial Intelligence allows you to take personalization to a more advanced level by analyzing user data to create detailed profiles. With these profiles, you can: Segment your audience more precisely based on their […]
The response rate helps you know what percentage of your subscribers were engag with the email after reading it. This is a key metric to assess the quality of your email content . It is calculat by dividing the click-through percentage by the open rate. For example, if out of […]
Clickbait plays straight to our atavistic nature. We humans are constantly looking for information about the world around us. This is because we need information to survive. A group of cavemen know where they can hunt mammoths. This knowledge is the foundation for them to provide food for themselves and […]
Are you spending most of your time and resources creating new content to fill your website with blog posts, landing pages, Ebooks, and videos? If you’re only focused on filling a content quota, you may be missing out on opportunities to optimize the content you already have and improve your […]
