Are there no hooks or do you notice from everything that someone is not looking for a relationship with you as a stranger? Then see if there is a mutual connection. If that is the case, you can ask him or her to introduce you.
If there is no common connection or no interest at all, stop pushing yourself. ‘You can’t always roll a 6’, as we say.
3. Building trust
Dating in the pub is not just about flirting
To really take steps towards personal contact
A you will have to gain someone’s trust. Social selling, just like dating, is about creating trust with people in your specific database by industryLinkedIn network.
Also read: Social selling: how to get a better impression on your target group [research]
Show that you care about the people in your network by sharing relevant content and knowledge. In time, interested parties will see you as an authority in the field. When you notice that, it is time to contact them for an (online) introduction. Asking for an appointment is something you have to feel, timing…
4. Timing
When dating in the pub, timing is essential. You don’t want to be too early with your opening line, but you also don’t want to be too late and see that your competitor has already struck. This is no different when applying social selling on LinkedIn.
Follow your potential customers on
LinkedIn and approach them at the right time, when they are open to an (online) introduction. Is someone not (yet) open to an the 10 tallest towers in the world introduction? Then ask to make a connection anyway, so that you can continue to provide someone with relevant content.
From my own experience I know that someone can still contact you after a while to get acquainted. In any case, don’t keep nagging for an appointment. ‘No’ is also an answer.
Benefits of social selling
By actively sharing relevant content, you can increase your credibility with potential customers. In time, they will see you as an expert in th e south africa numbers field. Social selling helps you build a relevant network on LinkedIn, stronger relationships and ultimately better conversions.
If you can gain the trust of your target group, they will definitely think of you first when the time comes to do business.
