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Instagram and Pinterest are both very popular social networks with a lot of visual content. At first glance, both applications may seem similar. However, their differences are very marked in terms of audience, purpose, content and ways of use . Here we present the main differences that give each platform a unique and special character.
Also, if you’re looking for inspiration to figure out which social network to sign up for, you can check out some services here to gain more engagement and popularity on these platforms. Although both of them entered the internet in 2010, the way they process, distribute, and display content is completely different . Read on to find out which social network you identify with the most.
Type of audience
You should know that Pinterest users are predominantly women. It has been proven that they use this platform up to 5 times more than men. This is the largest gender gap on any social network. Also, 56% of users are between 18 and 34 years old.
On Instagram, however, men and women are equally distributed, with a more international audience than Pinterest. As with Pinterest, the majority of the audience is between the ages of 18 and 34. However, popularity falls on the older audience.
Number of active users
The number of active users and how often each platform is used are important factors in specific database by industry determining which one might be most useful for you. For example, Instagram has over 1.2 million monthly active users, compared to Pinterest’s 465 million.
Similarly, 60% of users spend an
A average of 30 minutes per day on Instagram , which for many users is much even though there are hundreds more time. However, on Pinterest only 5% of users log in several times a day. The vast majority only use this social network a couple of times a week.
Objective of the platform
One of the most important differences is the purpose of the social network. Although be numbers both use images and visual resources, users sign up for each of these networks for different reasons. For example, on Pinterest, the main goal is to seek inspiration, discover trends, and connect with new ideas for projects. Many people use Pinterest to plan their wedding, update their wardrobe, or redecorate.
